Brand Tone

Expert yet Approachable, Empowering and Confidence-Building, Inspirational and Aspirational, Chic and Sophisticated, Educational

Brand Values

• •Personalization
• •Empowerment
• •Expertise
• •Transformation
• •Authenticity
• •Quality and Refinement

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., expert yet approachable, empowering, chic), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Embody the Founder's Voice (Authentically): Since M.A.K. is central to the brand, her natural communication style should heavily influence the brand voice. Ensure all copy sounds like it could come from her – knowledgeable, passionate, and supportive.
• •Focus on "You" and Benefits: Address the audience directly ("you," "your") and consistently highlight the transformative benefits of the service (e.g., increased confidence, saved time, a wardrobe you love) rather than just listing features.
• •Maintain Visual and Verbal Synergy: Ensure the language used in copy complements the visual aesthetic. If the visuals are chic and sophisticated, the language should be too – avoid overly casual slang or jargon that doesn't align, unless specifically targeting a platform like TikTok where a slightly more relaxed version of the chic tone might apply.
• •Review and Refine Regularly: Periodically audit all marketing copy across platforms to check for consistency with the defined brand tone. Solicit feedback and be prepared to refine the voice as the brand evolves, always ensuring it aligns with the core values of personalization and empowerment.

Social Perception

Trusted Advisor, Inspirational Figure, Aspirational Service, Community Builder, Modern and Relevant

Copy Examples

• •Instagram Post (Client Transformation): "Unlock the most confident version of you. ✨ Witness [Client Name]'s incredible style evolution with Verdict by MAK. It's more than fashion; it's a feeling. Ready for your own transformation? DM us to begin your personalized style journey. #VerdictbyMAK #StyleTransformation #PersonalStylist #ConfidenceThroughStyle #MAKPersona"
• •Website Homepage Headline: "Your Style, Elevated. Discover the art of personal expression with Verdict by MAK – where expert guidance meets your unique persona. Let's craft a wardrobe that tells your story, beautifully."
• •Email Subject Line (for a newsletter): "MAK's Edit: 5 Pieces to Instantly Elevate Your Fall Wardrobe" * Email Body Snippet: "Tired of the 'nothing to wear' dilemma? At MAK Persona, we believe in a curated wardrobe that works for *you*. This week, M.A.K. shares her top 5 investment pieces that promise versatility and timeless chic..."
• •Facebook Ad (targeting individuals interested in a wardrobe refresh): "Reimagine Your Wardrobe. Reignite Your Confidence. Verdict by MAK offers personalized styling services to help you discover a look you'll love, season after season. Learn more about our Style Persona Discovery session: [Link] #MAKPersona #WardrobeRefresh #PersonalStyling #InvestInYourself #FashionExpert"
• •TikTok Video Caption (for a quick tip video): "Stop guessing, start *knowing* your best colors! 🎨 Quick tip from MAK: [brief tip]. Want your full personalized palette? Link in bio for our Style Persona Discovery! #StyleHacks #ColorAnalysis #VerdictbyMAK #FashionTips #PersonalStyle #TikTokFashion"