Brand Tone

empowering and informative, professional yet approachable and caring, scientifically credible and trustworthy, innovative and aspirational

Brand Values

• •Empowerment through Knowledge: Providing individuals with genetic insights to make informed decisions about their health, lifestyle, and heritage.
• •Scientific Integrity & Innovation: Committing to high-quality, research-backed genetic analysis and continuous advancement in genomic science and AI technology.
• •Personalized Well-being: Focusing on the uniqueness of each individual and offering tailored advice and recommendations based on their genetic makeup.
• •Self-Discovery & Ancestral Connection: Helping people understand their origins, inherent traits, and the factors that contribute to their individuality.
• •Proactive Health & Prevention: Encouraging a forward-looking approach to health management by understanding potential genetic predispositions.
• •Trust and Transparency: Aiming to be clear about the capabilities and limitations of genetic testing while maintaining high operational and ethical standards. The parent company's philosophy of "Celebration of Humanity" and "Compassion" also underpins this.

Best Practices

• •Prioritize Empowerment and Clarity: Always frame information in a way that empowers the user with knowledge. Explain complex scientific concepts clearly and concisely, avoiding overly technical jargon where possible, or explaining it simply.
• •Maintain Scientific Credibility: Back up claims with references to research, your lab's standards, and the technology used (e.g., AI). This builds trust and reinforces the brand's authority.
• •Emphasize Personalization: Consistently highlight how genetic insights can lead to personalized health, lifestyle, or self-discovery journeys. Use language that speaks directly to the individual's unique potential and needs.
• •Be Aspirational yet Realistic: Inspire users to achieve better health and understanding, but also manage expectations about what genetic testing can reveal. Maintain a supportive and encouraging tone.
• •Ensure Cultural Sensitivity (especially with ancestry): When discussing ancestry and heritage, use inclusive and respectful language. Acknowledge the diversity of human genetics and the personal nature of discovering one's roots.

Social Perception

leading and pioneering brand in the Japanese genetic testing market, interesting and engaging way to learn about themselves, credibility, empowering tool

Copy Examples

• •Headline: Unlock Your Unique Story: Discover the Power Within Your DNA. Body: Your genes hold the blueprint to your health, ancestry, and unique traits. With GeneLife, explore your genetic makeup through cutting-edge science and embark on a personalized journey to a better you. Know your genes, know yourself.
• •Headline: Future-Proof Your Wellness: Insights from Your Inner Code. Body: Take a proactive step towards a healthier tomorrow. GeneLife’s comprehensive genetic analysis helps you understand potential health risks and provides personalized recommendations, empowering you to make lifestyle choices that truly resonate with your body.
• •Headline: More Than Just Ancestry. It's Your Personal History, Unveiled. Body: Journey through time and connect with your roots. GeneLife Haplo3.0 offers a deep dive into your ancestral origins, meticulously analyzed in our Japanese labs. Discover the rich tapestry of your heritage.
• •Headline: Your Potential is in Your Genes. Your Journey Starts Now. Body: Inspired by our "Dream On" campaign, we believe in empowering your aspirations. Understand your innate strengths and tendencies with GeneLife, and get the personalized insights you need to achieve your wellness and personal growth goals.
• •Headline: Science You Can Trust, For a Life You Can Shape. Body: With over [X million - refer to latest figure, e.g., 2.7 million] analyses and our own advanced research labs, GeneLife is committed to providing accurate and actionable genetic insights. Make informed decisions with confidence.