Brand Tone

Elegant, sophisticated, aspirational, refined, confident, poetic, classic, luxurious, and empowering.

Brand Values

• •Craftsmanship and Quality
• •Authenticity and Confidence
• •Accessible Couture
• •Timeless Elegance
• •Female Empowerment

Best Practices

• •Use an Elegant Vocabulary: Employ sophisticated and evocative words like "sophisticated," "meticulous," "timeless," "artistry," and "empower." Avoid slang, overly casual phrasing, or hard-selling language.
• •Focus on "The Feeling": The copy should sell more than just a dress; it should sell the feeling of confidence, elegance, and empowerment the dress provides. Connect the garment to the wearer's experience and emotions.
• •Tell a Story: Frame collections and individual pieces within a narrative. Use inspiration (e.g., a "poet's verse," "grecian tales") to give depth and romance to the copy, making it more engaging than a simple description.
• •Emphasize Core Values: Consistently weave the brand's core values—craftsmanship, accessible couture, and female empowerment—into all forms of communication to reinforce the brand identity.
• •Maintain a Refined and Confident Tone: The voice should always be poised and assured. Whether on social media, in product descriptions, or in press releases, the tone must reflect the luxury and quality of the brand itself. This consistency builds trust and a powerful brand image.

Social Perception

Gemy Maalouf is perceived as a high-end, luxury designer brand. Customers view the garments as investment pieces for significant life events. The brand is associated with unique, statement-making designs that are both beautiful and flattering, making wearers feel glamorous and confident. It is seen as a reliable choice for sophisticated, high-quality formalwear offering a unique alternative to mainstream luxury brands.

Copy Examples

• •A love story woven in thread and silk. The essence of our bridal collection is not just in the design, but in the feeling it evokes: a timeless elegance for the moment you'll remember forever. Discover the art of bridal at the link in our bio. #GemyMaaloufBridal #CoutureBride #TimelessElegance
• •An Invitation to Elegance: Discover Our New Eveningwear Collection
• •Sculpted for the confident woman, this gown is a testament to meticulous craftsmanship. The cascading silhouette is rendered in sumptuous crepe, while hand-applied embellishments catch the light with every movement. A garment designed not just to be worn, but to be experienced. It is an expression of modern sophistication and an ode to enduring style.
• •Define Your Moment. For the woman who commands the room. Gemy Maalouf offers a world of sophisticated, meticulously crafted eveningwear that empowers and inspires. Experience the art of Couture à Porter. Shop the collection.
• •At Gemy Maalouf, we believe that elegance is a language and confidence is an art form. Born in our Beirut atelier, each creation is a tribute to the modern woman—blending timeless design with a contemporary spirit. We don't just dress women; we empower them to write their own stories of strength and grace.