Brand Tone

personal, serene, and evocative, deeply connected to nature and the artist's personal story, professional and quality-focused for product descriptions

Brand Values

• •Connection to Nature
• •Authenticity and Personal Story
• •Quality and Craftsmanship
• •Reinterpreting Beauty

Best Practices

• •Always tie the narrative back to the inspiration The raw, beautiful, and unique environment of Northwest Australia. Use descriptive, sensory language to paint a picture before presenting the product.
• •Weave Gem's personal connection to Broome into communications. This authenticates the brand and creates an emotional connection with the customer.
• •Use poetic, evocative language for storytelling and brand messaging, but switch to clear, professional, and quality-focused language for product specifications to build trust and convey value.
• •The tone should remain calm, respectful, and appreciative of nature. Avoid aggressive sales tactics or overly casual slang, which would clash with the serene and premium feel of the art.
• •Consistently use the concept of reinterpreting nature. This positions the art not just as a depiction, but as a unique artistic vision, giving the customer a fresh perspective on a familiar subject.

Social Perception

a curated perception of a premium, artist-led brand, projecting an image of a credible and talented artist through a professional website and high-quality product imagery. It likely resonates with audiences who value nature, art, and authentic storytelling.

Copy Examples

• •Capture the soul of Northwest Australia. From the rugged landscape to the alluring ocean, bring the wild and vibrant art of Gem Taylor into your home.
• •More than just an image, this is the spirit of the vast interior. Rendered in bold, striking detail, each print reinterprets the mighty bulls that roam the Kimberley, allowing you to create a unique and powerful focal point in your own space.
• •They say you can take the girl out of Broome, but you can't take Broome out of the girl. After traveling the world, I returned to the town by the bay that has always held my heart. I hope my art shares a piece of its raw, captivating beauty with you.
• •New Arrivals: Dive into the 'Under The Sea' Collection
• •Bringing the intricate details of the coast to life. Each of my pieces starts with a memory, a color, a feeling from the ocean's edge. This is a celebration of the creatures we often overlook, now ready to be the center of attention in your home. #GemTaylorArt #AustralianArt #NatureInspired