Brand Tone

Elegant, Personal, and Passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Heritage & Legacy
• •Personal Connection & Community
• •Passion for Gemstones & Design
• •Timelessness & Lasting Value

Best Practices

• •Embrace Storytelling: Weave the brand's heritage, the mother-daughter dynamic, and the inspiration behind collections into your copy. Personal anecdotes and the "why" behind a piece resonate deeply.
• •Highlight Expertise with Warmth: Share knowledge about gemstones, craftsmanship, and design in an accessible and passionate way, not an instructive or overly technical one. Position yourselves as trusted advisors.
• •Use Elegant and Evocative Language: Choose words that reflect the quality and artistry of the jewellery (e.g., "brilliance," "timeless," "heirloom," "meticulously crafted," "vibrant"). Focus on the emotional connection and the experience of wearing the piece.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of voice in your copy aligns seamlessly with your photography style, website design, and in-store experience. This creates a cohesive and recognizable brand.
• •Engage Personally and Authentically: When responding to comments or messages, let the genuine passion of the owners shine through. Use "we" to emphasize the family/team aspect and address customers with a personal touch.

Social Perception

Highly Regarded for Quality and Design, Excellent Customer Service, Trustworthy and Reputable, Specialists in Bespoke and Gemstone Jewellery, A Go-To for Meaningful Purchases, Internationally Recognized

Copy Examples

• •Introducing the 'Kyrenia' Collection: Where ancient Cypriot echoes meet modern brilliance. Each piece, a whisper of heritage, handcrafted by our mother-daughter artisans to tell your unique story. Discover jewellery as individual as you are. #PolitiaHeritage #FineJewelleryCyprus
• •Dreaming of a jewel that’s uniquely yours? Let’s craft it together. From the first sketch to the final polish, Chrysanthi and Eleni pour their passion and expertise into every bespoke creation, turning your vision into a timeless heirloom. Begin your personal design journey with Politia. #BespokeByPolitia #HeirloomJewellery
• •The soul of Politia lies in the heart of a gemstone. As gemologists, we don't just select stones; we uncover their stories, their fire, their life. Allow us to guide you through a world of vibrant color and unparalleled beauty. Find your perfect gemstone with us. #GemstonePassion #PolitiaFineJewellery #LuxuryGemstones
• •Elegance you can touch, a story you can wear. Our 'Aphrodite's Tear' pendant, featuring a brilliant-cut diamond cradled in 18kt gold, is more than just jewellery – it’s a personal statement, designed to be cherished for generations. Crafted with love, from our family to yours. #ModernHeirloom #DiamondArtistry #PolitiaJewelry
• •Since 1967, three generations of women have woven their passion for beauty into every Politia creation. We believe fine jewellery is an intimate expression, a lasting mark of life's precious moments. Experience the Politia difference – where heritage, heart, and artistry shine. #ThreeGenerationsOfSparkle #CypriotCraftsmanship