Brand Tone

passionate, trustworthy, educational, aspirational, aesthetic-focused

Brand Values

• •Safety and Health
• •Quality and Excellence
• •Passion and Dedication
• •Empowerment and Community
• •Creativity and Self-Expression

Best Practices

• •Lead with Passion and Expertise: Always circle back to the founder's story and dental background. This is a unique selling proposition that builds immediate trust and differentiates the brand.
• •Balance a Professional and Approachable Voice: Use clear, professional language when discussing safety and training, but maintain a friendly, encouraging, and trendy tone for social media and product descriptions.
• •Educate, Don't Just Sell: Continue creating blog and social media content that answers questions, debunks myths, and provides care instructions. This reinforces the brand's value of being a trustworthy resource.
• •Visually Align Your Copy: Ensure the tone of the copy matches the clean, modern, and aspirational aesthetic of the photos and videos. The words and images should work together to tell the same story.
• •Foster a Community: Actively engage with followers, encourage user-generated content, and use inclusive language that makes customers and aspiring technicians feel like they are part of an exclusive, supportive group.

Social Perception

Based on the curated online presence, Gems By Mar is perceived as a niche, trend-setting brand. Customers and followers on Instagram appear to view it as a go-to source for a specialized aesthetic. The founder's expertise is a significant factor in building trust. The brand is seen as both a direct-to-consumer shop for a unique beauty accessory and a professional resource for aspiring dental jewelry technicians. The overall perception is positive within its specific community, though broader public awareness appears limited.

Copy Examples

• •Don't just follow trends, set them. Your smile is your signature. Make it unforgettable with a touch from Gems By Mar. #SmileDifferent
• •Beauty that's backed by a professional. Founded by a dental hygienist, our gems are designed for a stunning look without compromising your oral health. Shine safely. #GemsByMar
• •Turn your passion for beauty into a profession. Our expert-led training courses give you the skills and quality materials to launch your own dental gem business. Your future starts here. #DentalAesthetic
• •It's all in the details. We use only 100% lead-free gems and approved dental materials, so your sparkle is made to last. Quality you can smile about. #DentalJewelry
• •We love seeing your smiles! Tag us in your #GemsByMar look to be featured. Join the community that's redefining the accessory game, one gem at a time.