Brand Tone

Friendly, Helpful, Trustworthy, Down-to-Earth and Authentic

Brand Values

• •Quality
• •Customer Focus/Service
• •Integrity and Trust
• •Hard Work
• •Community/Family

Best Practices

• •Emphasize 'We Get It': Use language that shows understanding of the challenges and rewards of outdoor work. Reflect the customer's hard work and dedication back to them.
• •Be Genuinely Helpful: Focus on providing solutions and valuable information, not just selling products. Highlight how products make the customer's job easier, safer, or more efficient.
• •Maintain a 'Neighborly' Voice: Keep the tone warm, approachable, and direct. Avoid overly corporate jargon. Imagine you're talking to a respected member of your local community.
• •Spotlight Quality and Durability: Consistently reinforce the message that Gemplers products are built to last and can withstand tough conditions. Use words like 'pro-grade,' 'heavy-duty,' and 'reliable.'
• •Show, Don't Just Tell, Trustworthiness: Back up claims with specifics – mention the long history, family ownership, customer testimonials, direct access to support, and the owner's commitment.

Social Perception

Customers generally perceive Gemplers as a reliable source for durable, high-quality outdoor work products. They are appreciated for their good customer service and fast shipping.

Copy Examples

• •Headline: Stop Fighting Your Gear. Start Conquering Your Day. Body: Tired of tools that quit before you do? At Gemplers, we handpick pro-grade equipment that’s as hardworking as you are. Gear up and get it done right. Call to Action: Shop Durable Gear
• •Headline: Your Neighborly Know-How for the Outdoors. Body: Got a tough job and not sure where to start? Our Wisconsin-based team isn't just friendly; they know their stuff. Call us – we'll help you find exactly what you need to make your outdoor work a little easier. Call to Action: Talk to an Expert
• •Headline: Built for the Grind. Backed by Gemplers. Body: Since 1939, we've been outfitting America's hardest-working crews. We stand by the quality of every tool, every piece of workwear, every time. Because your trust is earned, not given. Call to Action: Discover Gemplers Quality
• •Headline: More Than Just Supplies. It's a Partnership. Body: Whether you're outfitting a crew of one or one hundred, Gemplers is here to support you. From same-day shipping to personalized gear, we’re committed to helping your work flow smoothly. Call to Action: Outfit Your Crew Today
• •Headline: The Right Tool Changes Everything. Find Yours Here. Body: Don’t let subpar equipment slow you down. Explore our curated selection of problem-solving products, tested and proven by pros, to help you work smarter, safer, and more comfortably. Call to Action: Find Your Solution