Brand Tone

Sophisticated, Elegant, Mindful, Polished, and Aspirational, using refined language while maintaining a warm and inviting feel.

Brand Values

• •Excellence and Quality
• •Sustainability and Ethics
• •Timeless and Versatile Design
• •Peruvian Identity
• •Comfort in Elegance

Best Practices

• •Always emphasize "100% Peruvian Pima Cotton" using sensory and evocative words like "softness," "finest," and "breathable" to highlight the primary differentiator.
• •Frame products as investments in longevity using phrases like "timeless essential," "wardrobe foundation," and "designed to last" to reinforce slow fashion values.
• •Consistently use an elegant and refined vocabulary, including words like "elegant," "sophisticated," and "classic," while avoiding casual slang to maintain premium perception.
• •Connect style with lifestyle by painting a picture of the customer's moments and feelings, such as "for your busiest days" or "effortless elegance for the modern woman."
• •Subtly integrate sustainability by using phrases like "consciously crafted," "mindfully made," or "respecting the environment with every fiber," aligning with the elegant tone.

Social Perception

Gelsomino is perceived as a high-end, trustworthy Peruvian brand delivering on quality. It's seen as a premium choice for essential wardrobe pieces, positioned as an intelligent investment in slow fashion, and associated with sophisticated, professional, and conscious consumers. Influencer collaborations enhance its image as a stylish and desirable brand.

Copy Examples

• •The art of simplicity. Our 100% Peruvian Pima Cotton Poplin Shirt isn't just a garment; it's a canvas for your life's moments. Designed for timeless elegance and unparalleled comfort. #GelsominoPeru #PimaCotton #LuxuryEssentials
• •Meet the 'Emilia' Sweater. Woven from the world's finest Pima cotton, its touch is a gentle promise of comfort that lasts all day. With a relaxed fit and refined ribbed details, it The piece you reach for to elevate your everyday moments, from a busy morning to a quiet evening. A timeless essential, consciously crafted.
• •For The Love of Linen | Your Summer Uniform Awaits
• •Tired of clothes that don't last? Invest in timeless style and conscious quality. Gelsomino creates luxury essentials from 100% Peruvian Pima cotton, designed to be loved for years, not seasons. Discover our collection of versatile, elegant pieces and embrace the beauty of slow fashion. Shop Now.
• •One t-shirt, three timeless looks. Our Pima cotton essentials are the foundation of a perfect wardrobe. Soft, sustainable, and endlessly versatile. #GelsominoPeru #SlowFashion #OOTD #CapsuleWardrobe