Brand Tone

Helpful and Guiding, Approachable and Friendly, Passionate and Enthusiastic, Quality-Conscious and Trustworthy

Brand Values

• •Customer Centricity
• •Quality and Safety
• •Accessibility (Price and Usability)
• •Passion for Nails
• •Transparency and Guidance

Best Practices

• •Prioritize "Helpful & Guiding" Language: Always think from the customer's perspective, especially beginners. Use clear, encouraging language. Offer solutions and guidance proactively in product descriptions, FAQs, and social media posts. (e.g., "New to this? Our starter kit is the perfect first step!").
• •Inject Passion and Enthusiasm: Let your love for nails shine through. Use positive and engaging words. Share the excitement of new collections or techniques. (e.g., "We're absolutely obsessed with this new shade!" or "Get ready to create some magic!").
• •Emphasize Quality and Safety Consistently: Reiterate the benefits of HEMA-free formulas, compliance with standards, and the high quality of ingredients/products in a confident but not overly technical way. (e.g., "Enjoy beautiful, long-lasting nails with our carefully formulated, HEMA-free gels.").
• •Maintain an Approachable and Friendly Voice: Even when discussing product specifics, keep the tone conversational and welcoming. Respond to comments and messages with genuine warmth. (e.g., "We're so happy you love your new kit!" or "Great question! Here’s how...").
• •Be Customer-Centric in Every Message: Frame benefits around the customer's needs and desires. Reinforce that their satisfaction is the top priority. (e.g., "We're here to ensure you have the best experience, from browsing to application.").

Social Perception

Positive Customer Service Experience, Good Product Quality, Trustworthy Danish Retailer, Value for Money, Innovative and Health-Conscious

Copy Examples

• •Headline: Your At-Home Salon Starts Here! ✨ Gellak.dk Makes Gorgeous Nails Easy. Body: Dream of stunning, long-lasting gel nails without the salon price? Our HEMA-free starter kits have everything you need, from vibrant colors to our pro-quality lamp. We're passionate about helping you achieve your best nails ever! Got questions? We're always here to guide you.
• •Headline: Quality You Can Trust, Colors You’ll Love. ❤️ Discover the Gellak.dk Difference. Body: At Gellak.dk, we believe beautiful nails shouldn't compromise on safety. That's why our unique gel polish formulas are HEMA-free, offering brilliant shine and lasting wear. Crafted with passion in Denmark, for nail enthusiasts like you!
• •Headline: Unlock Your Inner Nail Artist! 💅 Beginner-Friendly, Expert Results. Body: New to gel nails? No worries! Gellak.dk is your friendly guide to the world of DIY manicures. Our easy-to-follow instructions and top-quality products (approved for both home and pro use!) ensure you get amazing results from your very first try. Let's get started on your nail journey!
• •Headline: Fast Shipping, Fabulous Nails! 🚀 Your Gellak.dk Goodies Are On Their Way. Body: We know you can't wait to try your new Gellak.dk products! That's why we're committed to super-fast shipping and fantastic customer service every step of the way. Your passion is our priority!
• •Headline: Dare to Dazzle? ✨ Explore Our HEMA-Free Collection & Express Yourself! Body: From classic reds that make a statement to the latest trending shades, Gellak.dk offers a rainbow of possibilities. All our gel polishes are HEMA-free, because we care about quality and your well-being. What color will you choose today?