Brand Tone

Elegant & Appreciative, Caring & Warm, Reliable & Service-Oriented, Celebratory & Joyful

Brand Values

• •Quality
• •Customer Satisfaction
• •Beauty & Aesthetics
• •Emotional Connection
• •Reliability & Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, caring, reliable), lists approved vocabulary, and provides examples of "do's and don'ts" for communication. This ensures everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the flowers will make *them* or their recipient feel. Use empathetic language that shows understanding and care.
• •Highlight Quality and Freshness Subtly: Instead of just saying "fresh flowers," describe the vibrancy of the colours, the delicate nature of the petals, or the story behind a particular bloom. Let the quality shine through descriptive and evocative language.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy matches the style of the visuals. If the images are elegant and artistic, the copy should complement this with refined and thoughtful language.
• •Be Authentic and Human: While maintaining elegance and professionalism, don't be afraid to inject warmth and genuine emotion. Share stories (with permission), highlight the passion of the florists, and engage with comments in a friendly and approachable manner. Avoid overly corporate or impersonal language.

Social Perception

Positive & Trusted Local Florist, Go-to for Special Occasions, Appreciation for Presentation

Copy Examples

• •Instagram Post (New Bouquet): "Elegance in full bloom. ✨ Our newest creation, 'Serene Meadows,' brings together the softest pastels and freshest greens to whisper your heartfelt sentiments. Perfect for a thinking-of-you moment or to simply brighten their day. Order yours for fast, free delivery in Vilnius. #GelesNamo #FlowerArt #VilniusFlorist #FreshBlooms #SendLove"
• •Facebook Ad (Seasonal Promotion): "Celebrate Spring with Gėlės Namo! 🌷 Bring the vibrant colours and fresh scents of the season into your home or surprise someone special. Our florists are crafting breathtaking arrangements daily. Explore the collection and enjoy complimentary delivery in Vilnius. Let us deliver joy for you! Link in bio. #GelesNamoPavasaris #SeasonalFlowers #FlowerDeliveryVilnius #GiftIdeas"
• •Website Banner (Mother's Day): "For the Heart of Your Home: Mother's Day Flowers by Gėlės Namo. Show her how much she means with an exquisite bouquet, handcrafted with love and the freshest blooms. Reliable delivery throughout Vilnius ensures your love arrives beautifully. Order now to make her day unforgettable."
• •Product Description (Luxury Rose Box): "Indulge them with timeless sophistication. Our signature rose box features [Number] premium, velvety roses, meticulously arranged to create a statement of luxury and affection. Each bloom is selected for its perfection, promising a breathtaking gift that speaks volumes. Delivered with care by Gėlės Namo. #LuxuryFlowers #RoseBox #VilniusGifts #AnniversaryFlowers #GelesNamoElegance"
• •Email Newsletter Snippet (General): "A Note from Gėlės Namo: More Than Just Flowers. We believe in the power of a beautiful bloom to transform a moment, convey a feeling, and create a lasting memory. That's why we pour our passion into every arrangement, ensuring fresh, stunning flowers are delivered reliably to your doorstep in Vilnius. Discover what's new this week:"