Brand Tone

Enthusiastic, Knowledgeable, Community-Focused, Fun, Approachable, Modern, Direct

Brand Values

• •Passion for Gel Balling
• •Quality
• •Customer Satisfaction & Service
• •Community Building
• •Expertise & Innovation
• •Fun & Enjoyment
• •Safety & Responsibility

Best Practices

• •Always let the genuine passion for gel balling shine through. Use energetic and positive language.
• •While showcasing knowledge is key, ensure the language is understandable for both seasoned players and newcomers. Avoid overly technical jargon without explanation.
• •Use inclusive language ("your GBU crew," "fellow ballers"). Encourage interaction, user-generated content, and make customers feel part of the GBU family.
• •While the tone might be more playful on TikTok and more formal on a product page, the underlying values of quality, passion, and community should remain consistent.
• •Consistently weave in reminders about safety and responsible play, often by stating "THIS IS A TOY" where appropriate, particularly on visual platforms like TikTok. This aligns with their stated value of fostering a safe community.

Social Perception

Generally positive with pockets of concern regarding pricing, custom builds, and after-sales support.

Copy Examples

• •UNLEASH THE THRILL! 🔥 Australia's #1 for Custom Builds & Epic Gear. Gear Up with GBU!
• •Weekend warrior ready? 🤘 Our latest beast just dropped, and it's built to dominate. Precision engineering, pure adrenaline. Swipe up to explore the specs and join the GBU elite! #GelBallUndercover #NewGear #GelBlasterAustralia #WeekendWarriors
• •Level Up Your Game! 🚀 GBU Secrets Unlocked!
• •Engineered by enthusiasts, for enthusiasts. This GBU Custom HPA build isn't just a blaster; it's your statement on the field. Experience unparalleled performance, meticulous craftsmanship, and the reliability that comes with the Undercover promise. Ready to elevate your game? #CustomGBU #HPA #ProLevel
• •🚨 GBU Mission Brief: Your Exclusive Access to Operation Savings Starts NOW! 🚨