Brand Tone

Gentle & Comforting, Playful & Whimsical, Chic & Stylish, Approachable & Friendly

Brand Values

• •Comfort
• •Quality & Craftsmanship
• •Joy & Indulgence
• •Self-Care & Relaxation
• •Playfulness & Cuteness
• •Sustainability

Best Practices

• •Prioritize "Soft & Gentle" Language: Consistently use words that evoke tactile comfort and gentleness (e.g., fluffy, plush, smooth, dreamy, tender, feather-light) when describing products and the brand experience.
• •Embrace Playful Descriptions: Incorporate whimsical and charming language, especially for collections with cute motifs or collaborations. Think "sweet," "delightful," "charming," "adorable," and connect to the "wearable dessert" theme.
• •Maintain an Undercurrent of Approachable Luxury: While highlighting premium quality, ensure the tone remains inviting and not intimidating. Focus on the *feeling* of luxury (indulgence, special treat) rather than just exclusivity.
• •Visually Align Copy with Aesthetics: Ensure that the copy on social media and website banners complements the soft, cozy, and often pastel-toned visuals that characterize the brand. Captions should enhance the dreamy and comforting mood of the images.
• •Engage with a Warm and Friendly Voice: When interacting with customers on social media or in communications, maintain a consistently warm, friendly, and helpful tone that reflects the comforting nature of the products. Use emojis appropriately to add to the playful and approachable feel.

Social Perception

High-Quality Comfort, Cute and Adorable, Premium (and sometimes pricey), Giftable, Associated with Japanese Pop Culture

Copy Examples

• •Indulge in cloud-like comfort. Our newest Gelato collection is here, softer and dreamier than ever. Wrap yourself in a hug you can wear. #GelatoPique #WearableDessert #SoftestTouch
• •Pawsitively adorable! 🐾 Our [Character Name] x Gelato Pique collection has arrived to bring extra smiles and snuggles to your downtime. Get your cozy on! #GelatoPique #[CharacterName] #CuteComfort #LoungewearLove
• •Your sanctuary awaits. Unwind, recharge, and embrace the art of doing nothing in Gelato Pique. Because you deserve moments of pure, blissful comfort. #GelatoPiqueHome #SelfCareSunday #RelaxAndRecharge #CozyVibes
• •Sweet dreams are made of this... and savings! ✨ Our [Season] Sale is on now. Treat yourself to your favorite cozy pieces and make every day feel like a treat. #GelatoPiqueSale #SweetSavings #LuxuryLoungewear #MustHaves
• •Effortlessly chic, incredibly comfy. Who says you can't have both? Elevate your at-home style with Gelato Pique's luxurious loungewear. Perfect for relaxed days and stylish nights in. #GelatoPiqueStyle #ComfortAndChic #LoungewearGoals #HomeStyle