Brand Tone

Passionate, Knowledgeable, Community-Oriented, Modern, Direct & Unpretentious

Brand Values

• •Passion for Angling
• •Quality & Expertise
• •Customer Experience & Service
• •Community
• •Growth & Up-to-Date Selection

Best Practices

• •Speak Like an Angler, For Anglers: Use authentic fishing terminology naturally (e.g., "tight lines," "screaming reels," specific fish names, techniques). Avoid overly corporate or generic language. The slogan "kescher Dir einen!" is a good example of this.
• •Infuse Passion and Enthusiasm: Let the genuine love for fishing shine through. Use exclamation points where appropriate, share excitement about new products or catches, and convey a sense of shared experience.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we are experts," demonstrate it. Refer to team experiences, product testing ("Gekeschert Approved," "tested by Team Gekeschert"), and provide genuinely useful tips and insights in blog posts or video descriptions.
• •Foster Community and Connection: Address the audience directly (using "you," "we"). Encourage interaction (ask questions, invite comments). Highlight community aspects like "Team Gekeschert" or local fishing events.
• •Maintain a Modern and Approachable Voice: While knowledgeable, keep the tone accessible and friendly. Embrace social media language (hashtags, emojis where appropriate for the platform) and keep content fresh and relevant to current angling trends and products. Ensure messaging across the website, social media, and in-store communication is aligned.

Social Perception

Generally Positive, Expert & Passionate Resource, Modern Retailer, Areas for Attention

Copy Examples

• •Headline (Website Banner/Social Media Ad): GEKESCHERT: Your Passion, Our Tackle. Gear Up with Experts! Body: From the Rhein to your favorite secret spot, we've got the angler-tested gear you need. Chat with our team, discover the latest innovations, and 'kescher Dir einen' (net yourself one) big catch! #GekeschertAngelsport #ItsBeenRealFishing
• •Product Description (New Lure): Unleash the Beast! The new [Lure Name] isn't just another lure – it's a fish magnet, tested by Team Gekeschert on local waters. Precision engineering meets irresistible action. Ready to see the difference? Add it to your tackle box and get ready for screaming reels! Link in bio. #PredatorFishing #NewGear #GekeschertApproved
• •YouTube Video Title/Description Snippet: Store Tour & Tackle Talk! 🎣 Come hang with Tobi at GEKESCHERT! Description Snippet: Ever wondered what a true angler's candy shop looks like? Tobi gives you the full tour of our Trebur store – packed with everything from carp rigs to zander lures. We're passionate about fishing, just like you! Got questions? Drop 'em in the comments! #AnglingCommunity #Gekeschert #FishingGermany
• •Instagram Story Series (Event Promotion): Slide 1 (Image/Video of event prep): Getting ready for the [Event Name]! 🔥 Who's joining us? Slide 2 (Text overlay): Meet Team Gekeschert, check out exclusive deals, and talk all things fishing! We live for this stuff! Slide 3 (Call to Action): Find our booth! [Location Details]. Let's make it a weekend of tight lines! #GekeschertOnTour #FishingEvent
• •Blog Post Intro/Newsletter Snippet: Beyond the Cast: Why the Right Gear (and Advice) Matters. Body Snippet: At GEKESCHERT, we believe that successful angling is more than just luck. It’s about passion, knowledge, and the confidence that comes from using gear you can trust – because we've fished it ourselves. This week, let's dive into choosing the perfect setup for [Specific Fishing Type]... #ExpertAdvice #AnglingTips #GekeschertBlog