Brand Tone

Practical, stylish, quality-focused, and experience-oriented. A tone aiming to build trust and reassure customers.

Brand Values

• •Practicality
• •Style
• •Quality
• •Customer Experience
• •Careful Curation
• •Variety/Wide Selection
• •Accessibility/Convenience
• •Customer Reassurance
• •Problem Solving

Best Practices

• •Maintain Transparency and Trust: Clearly communicate shipping times, return policies, and contact information.
• •Ensure claims about security and satisfaction are consistently messaged.
• •The warning about unofficial stores is a step in this direction, but ensure the overall tone remains positive and welcoming.
• •Focus on benefit-oriented language, highlighting solutions to customer problems.
• •Emphasize secure payments, free shipping, customer support, and satisfaction/refund policy to build trust.

Social Perception

Mixed to somewhat negative perception, particularly on the Magazine Luiza platform. Requires effort to build and maintain trust.

Copy Examples

• •We are passionate about transforming small choices into great experiences, offering a careful curation of items that meet the needs and desires of those seeking the best.
• •Prevention and Relief of Pain.
• •More Confidence.
• •Always trust our official channel to ensure safety and quality!
• •Shop confidently with our secure checkout and satisfaction guarantee.