Brand Tone

Descriptive and Appreciative, Accessible Luxury, Customer-Oriented and Helpful, Celebratory

Brand Values

• •Quality Craftsmanship
• •Accessibility and Affordability
• •Customer Satisfaction
• •Celebration of Tradition and Style
• •Empowerment

Best Practices

• •Emphasize Craftsmanship and Detail: Use descriptive language that highlights the intricate workmanship, traditional techniques (like Kundan, Meenakari), and quality of materials used, reinforcing the value even in artificial jewellery.
• •Maintain an Accessible yet Aspirational Voice: Balance terms like "affordable luxury" and "exclusive designs" to appeal to customers seeking beautiful, high-quality jewellery without the high-end designer price tag.
• •Focus on Occasion and Emotion: Connect the jewellery to specific life events (weddings, festivals) and the emotions they evoke (joy, confidence, tradition), making the products relatable and desirable.
• •Be Customer-Centric and Supportive: Ensure the copy reflects a helpful and approachable brand, highlighting services like customization and responsive customer support. This builds trust and addresses potential concerns.
• •Celebrate Indian Heritage: Consistently weave in the cultural significance and traditional roots of the jewellery styles offered. This reinforces the brand's niche and appeals to customers seeking authentic Indian designs.

Social Perception

Generally positive, viewed as a source of beautiful, unique, and diverse Indian artificial jewelry at reasonable prices. Recognized for its extensive collection and specialization in Indian artificial jewelry. Commitment to showcasing traditional designs while catering to modern tastes is also evident.

Copy Examples

• •Headline: Adorn Your Traditions. Discover Exquisite Jewellery That Tells Your Story. Body: At Gehna Shop, we believe every piece of jewellery is a whisper of heritage and a shout of your unique style. Explore our handcrafted Kundan, Polki, and Temple collections – designed to make your special moments unforgettable. Quality craftsmanship, accessible to you. Call to Action: Shop Now & Embrace Your Radiance.
• •Headline: Your Dream Wedding Look Awaits. Customised Bridal Jewellery by Gehna Shop. Body: From intricate chokers to cascading earrings, let us craft the perfect bridal jewellery that complements your unique vision. Our artisans blend timeless tradition with contemporary elegance, ensuring you shine brightest on your big day. Call to Action: Book Your Free Design Consultation.
• •Headline: Elegance Redefined. Affordable Luxury for Every Occasion. Body: Why wait for a special event? Gehna Shop brings you a stunning collection of high-quality artificial jewellery that adds a touch of glamour to your everyday. Feel confident and beautiful, without breaking the bank. Call to Action: Explore Our New Arrivals.
• •Headline: The Beauty of India, Delivered to Your Doorstep. Worldwide Shipping. Body: Experience the artistry of Indian craftsmanship, no matter where you are. Gehna Shop offers a vast selection of authentic designs, from vibrant Meenakari to sparkling CZ jewellery, shipped globally. Call to Action: Discover Your Perfect Piece Today.
• •Headline: More Than Just Jewellery, It’s a Feeling. Shine with Gehna Shop. Body: Each Gehna Shop creation is designed to make you feel special, confident, and connected to a rich cultural heritage. Explore over 3000 designs and find the piece that speaks to your heart. Call to Action: Find Your Sparkle.