Brand Tone

Knowledgeable & Experienced, Direct & No-Nonsense, Passionate & Enthusiast-Focused, Quality-Conscious, Approachable & Community-Oriented

Brand Values

• •Performance Enhancement
• •Quality & Reliability
• •Customer Empowerment
• •Experience & Expertise
• •Safety

Best Practices

• •Speak from Experience: Always ground marketing messages in the practical benefits experienced riders will appreciate (e.g., improved handling, better braking, enhanced comfort on long rides). Use 'we' to connect with the rider.
• •Be Direct and Informative: Avoid fluff. Clearly state what the product does, its benefits, and why it's a smart choice for a Harley owner. Provide specs and technical info where appropriate.
• •Embrace the 'Geezer' Persona Authentically: Lean into the wisdom, experience, and perhaps a touch of dry humor that the name implies. Avoid making it sound like a gimmick; it should reflect genuine expertise.
• •Show, Don't Just Tell: Use high-quality images and videos of products, installations, and customer bikes in action across all platforms. User-generated content can be very powerful here.
• •Foster Community: Actively engage on social media, respond to comments and questions, and share customer stories and builds. This reinforces the 'by riders, for riders' value.

Social Perception

Go-To for Harley Upgrades, Trusted by Riders, Quality Provider, Supportive

Copy Examples

• •Still love your Harley but crave that new bike feel? GeezerEngineering delivers late-model performance without the dealership price tag. Ride smarter, not newer.
• •Engineered by geezers who’ve been there, ridden that. Our [Product Name, e.g., 49mm Triple-Trees] are built for real-world Harley performance, not just parking lot polish.
• •Stop dreaming, start wrenching. GeezerEngineering’s bolt-on upgrades for your Harley mean more miles, more smiles, and more of what you love about riding.
• •Quality you can feel, performance you can trust. From our US-designed front-ends to precision-engineered shocks, we build parts that last. Your Harley deserves it.
• •Join the GeezerEngineering family. We're more than just parts; we're riders dedicated to making your Harley the best it can be. Show us your build! #GeezerUpgraded