Brand Tone

passionate, culturally proud, slightly rebellious, modern, youthful

Brand Values

• •Cultural Preservation and Pride
• •Artistic Support
• •Modern Expression
• •Inclusivity and Empowerment
• •Community Building

Best Practices

• •Always Lead with the "Why": Every piece of copy should connect back to the core mission of celebrating Persian culture. Whether it's a product description or a social media post, the "why" behind the brand should be evident.
• •Embrace Storytelling: Persian culture is rich with stories. Use these narratives to create an emotional connection with the audience. Share the stories behind the artists, the designs, and the cultural symbols.
• •Maintain a Balance of Modern and Traditional: The copy should reflect the brand's unique position of blending the old with the new. Use contemporary language while still showing reverence for tradition.
• •Engage with the Community: Use inclusive language ("our community," "we," "us") to foster a sense of belonging. Ask questions, run polls, and encourage user-generated content to make the audience feel like a part of the GEEV family.
• •Be Bold and Unapologetic: The brand isn't afraid to take a stance on social issues. The copy should reflect this confidence. Use strong, active verbs and a direct tone to convey a sense of empowerment and pride.

Social Perception

positive, unique and stylish way to express Persian identity, culturally and educationally valuable, resonates with socially-conscious audience

Copy Examples

• •Wear your story. Our new collection brings to life the timeless tales of Persian mythology. Each thread is woven with history, ready for you to carry the legacy forward. #WearablePersianArt #GEEV
• •Not your grandma's Persian art. (Unless she's super cool). GEEV blends ancient designs with modern street style. Stand out and represent your roots. Shop the new collection now.
• •Inspired by the powerful queens of ancient Persia, this design is for the modern woman who rules her own world. Bold, elegant, and unapologetic. #PersianQueen #FemaleEmpowerment #GEEV
• •Celebrate Nowruz in style! Welcome the new year with our collection of vibrant, art-inspired apparel. The perfect way to honor tradition while embracing a fresh start. Wishing you a joyous and prosperous Nowruz from all of us at GEEV.
• •Every GEEV purchase supports a Persian artist. We're passionate about giving a platform to the incredible talent within our community. Thank you for helping us make art wearable and accessible. #SupportArtists #PersianArt #GEEV