Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Authentic & Traditional, Friendly & Approachable, Quality-Focused

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Passion for Dahlias
• •Expertise & Innovation
• •Customer Connection & Accessibility
• •Beauty & Variety

Best Practices

• •Embrace Storytelling: Weave the rich family history and the legacy of Cor Geerlings into your narratives. This reinforces tradition and authenticity.
• •Highlight Expertise with Passion: Share growing tips, variety information, and breeding insights in a way that conveys both deep knowledge and genuine enthusiasm for dahlias.
• •Use Warm, Inclusive Language: Make customers feel like part of the Geerlings Dahlia's community. Phrases like "join us," "we invite you," and addressing them directly create an approachable feel.
• •Showcase Quality through "Craft" and Care: Emphasize the hands-on approach, the attention to detail, and the "craft company" aspect to underscore the premium nature of your tubers.
• •Maintain Visual-Verbal Harmony: Ensure that the beautiful imagery of dahlias on your website and social media is complemented by copy that is equally vibrant, descriptive, and passionate. The beauty of the flowers should be reflected in the beauty of the words.

Social Perception

Respected Heritage, High-Quality Products, Knowledgeable Source, Charming & Authentic, Beautiful Show Garden, International Recognition (within Europe)

Copy Examples

• •Headline (Website/Social Media): "From Our Family Fields to Your Garden: Experience the Legacy of Geerlings Dahlias. Generations of Passion, Unforgettable Blooms."
• •Social Media Post (Instagram/Facebook): "Sun-kissed and bursting with colour! ☀️ Our 'Geerlings Moonlight' dahlias are putting on a spectacular show in the nursery. Each tuber carries decades of family expertise and a promise of beauty for your garden. Visit our show garden or explore varieties online! #GeerlingsDahlias #DahliaLove #DutchGrown #FamilyTradition #FlowerFarm"
• •Product Description Snippet: "The 'Glorie van Heemstede': A timeless waterlily dahlia, first bred by Cor Geerlings in 1947. Its delicate form and radiant hue embody our enduring commitment to quality and the art of dahlia cultivation. A piece of history for your garden."
• •About Us Page Excerpt: "More than just a nursery, Geerlings Dahlia's is a story of passion passed down through generations. We’re Jan and Elly, and like Cor Geerlings before us, we believe in the simple joy of a hand-tended flower. We pour our hearts into every tuber, ensuring top quality for your garden. Come say hello at our show garden – we love to share our dahlia obsession!"
• •Email Newsletter Subject Line: "Unlock a Rainbow: New Dahlia Varieties & Expert Tips from Geerlings!"