Brand Tone

Enthusiastic, Practical, Community-Focused

Brand Values

• •Quality & Durability
• •Enhanced Gaming Experience
• •Customer Satisfaction
• •Innovation & Creativity
• •Community Engagement
• •Accessibility

Best Practices

• •Speak Gamer to Gamer: Use language that resonates with the TTRPG community. Incorporate common gaming terms naturally and show genuine understanding of their needs and passions. (e.g., "epic campaigns," "battle maps," "DMs and players").
• •Highlight Practical Benefits: Clearly communicate how the products solve problems and enhance the gaming experience (e.g., "save time," "smoother gameplay," "more immersive").
• •Maintain Enthusiasm and Positivity: Let your passion for gaming shine through. Use energetic and engaging language.
• •Emphasize Quality and Durability: Consistently reinforce the high-quality materials and robust design of the products, as this is a key differentiator.
• •Foster Community and Inclusivity: When appropriate, reference the community (like Kickstarter backers) and maintain an open, welcoming tone that invites interaction and feedback.

Social Perception

Positive Recognition for Product Quality, Successful Crowdfunders, Good Customer Service, Niche Innovator, Growing Brand

Copy Examples

• •Headline: Stop Sketching, Start Playing! Body: Tired of pausing your epic D&D campaign to draw (and redraw) battle maps? Our vibrant, durable 2D minis and tokens pop right onto your grid, bringing instant immersion to every encounter. Spend less time prepping, more time adventuring! #GeekTankGames #TabletopReady
• •Headline: Adventure-Proof Your Game Night! Body: Spills happen. Epic battles happen. Our Geek Tank Games minis and tokens are built tough – spill-proof, crease-resistant, and ready for countless campaigns. Focus on the quest, not on flimsy pieces! Explore the collection.
• •Headline: From Our Sketchbook to Your Battlefield. Body: Every hero, monster, and mystical tree in our sets starts as a hand-drawn piece of art by fellow gamers. We pour our passion for TTRPGs into creating unique, high-quality 2D minis that make your world come alive. What will you unleash? #GamersFirst #HandcraftedGaming
• •Headline: Join the GTG Community & Level Up Your Setup! Body: Thanks to over 7,000 Kickstarter backers, we’re bringing even more innovative gaming tools to your table! Discover why players and DMs love our easy-to-store, stunningly detailed 2D minis and tokens. Get yours and see the difference!
• •Headline: Ditch the Bland. Unleash the Legendary! Body: Say goodbye to generic pawns! Our 2D miniatures and terrain tokens offer a huge variety of vibrant characters, menacing monsters, and immersive scenery. Perfectly scaled and ready for action, they’re the easiest way to elevate your Dungeons & Dragons or Pathfinder game from good to legendary.