Brand Tone

friendly, humorous, enthusiastic, and community-focused

Brand Values

• •Passion for Gaming
• •Community
• •Transparency
• •Customer Service
• •Quality
• •Accessibility/Inclusivity

Best Practices

• •Know Your Audience (The Gamer): Speak their language. Use relevant gaming slang and references naturally (but don't overdo it or force it if it doesn't fit). Understand their pain points and aspirations.
• •Embrace Enthusiasm: Let your passion for gaming shine through. Use exclamation points (sparingly but effectively), emojis relevant to gaming culture (🎮, 🔥, 🤯), and energetic language.
• •Keep it Conversational & Friendly: Write as if you're talking to a friend who shares your passion for gaming. Use contractions, ask questions, and adopt an approachable, informal style. Avoid overly corporate or stiff language.
• •Inject Humor (Where Appropriate): Gaming culture often appreciates humor. Short jokes, witty observations, or playful language can make the brand more relatable, especially on social media.
• •Focus on Community and Shared Experience: Frame products and promotions around the shared joy and community of gaming. Encourage interaction, user-generated content, and make customers feel like they're part of the "Geekd family."

Social Perception

reliable and specialized retailer for gaming products in Denmark

Copy Examples

• •Headline for a new gaming mouse: "Level up your aim AND your setup! 🔥 Our new [Mouse Name] isn't just a beast in-game, it looks epic too. Ready to dominate? #GeekdUp"
• •Instagram post for a custom PC build: "Dream PC? We build 'em! 🤩 Check out this insane rig we just cooked up for a fellow gamer. What would YOUR ultimate setup include? Let us know in the comments! 👇 #CustomPC #GamingSetup #GeekdApproved"
• •TikTok video script intro (energetic and humorous): "(Team member holding a new product with exaggerated excitement) WOAH! You guys are NOT ready for this! 🤯 The [Product Name] just landed at Geekd, and trust us, it's a game-changer! #NewGear #GamingLife #GeekdHaul"
• •Email subject line for a sale: "Your K/D Ratio Called... It Wants These Deals! 🎮 HUGE Savings Inside!"
• •Website banner for new arrivals: "Fresh Loot Dropped! 🔥 Check out the latest and greatest gaming gear, hand-picked by the geeks at Geekd! Shop Now & Unleash Your Inner Pro!"