Brand Tone

Enthusiastic & Passionate, Community-Focused & Friendly, Playful & Humorous, Informal & Approachable

Brand Values

• •Passion for Geek Culture
• •Community Building
• •Customer Engagement
• •Product Variety & Availability
• •Accessibility

Best Practices

• •Know Your Audience & Speak Their Language: Understand the specific slang, references, and humor of the TCG and geek communities. Use it authentically without overdoing it.
• •Embrace Enthusiasm: Let genuine passion for the products and culture shine through. Use energetic language, emojis (appropriately), and an upbeat tone.
• •Prioritize Community: Frame communications around shared experiences and belonging. Encourage interaction, user-generated content, and make customers feel like part of the "Geekd family."
• •Be Approachable and Friendly: Write in a conversational style, as if talking to a fellow enthusiast. Avoid overly formal or corporate language.
• •Stay Current but Authentic: Keep up with trends in gaming and social media, but only incorporate those that genuinely align with the Geekd brand. Authenticity resonates more than forced trend-chasing.

Social Perception

Generally positive in Denmark (Geekd.dk), seen as a fun, community-oriented retailer. Negative perception for Geekd.de due to scam/risk warnings.

Copy Examples

• •Unleash the hype! 🔥 The NEW Pokémon [Set Name] just dropped at Geekd! Grab your boosters, build your ultimate deck, and let the battles begin! Who are you hoping to pull? Share your chase cards below! #Geekd #PokemonTCG #[SetName] #GotToCatchEmAll #TCGCommunity
• •Friday Night Magic at Geekd is where the spells fly and legends are made! ✨ Join your fellow Planeswalkers for epic duels, friendly vibes, and maybe even some shiny new loot. New to MTG? Our awesome community will get you started! #GeekdFNM #MTG #MagicTheGathering #CardGames #GeekCommunity #KoldingGaming
• •(Video showing a staff member excitedly unboxing a rare card) THAT PULL THO! 🤯 We're still buzzing from this unboxing! What's the craziest card you've ever pulled? Show us using #GeekdGems! We might just feature you! 😉 #Geekd #CardPull #TCGLife #Collector #Unboxing
• •More Than Just Cards. It's a Community. Welcome to Geekd – Your home for all things TCG, board games, and geek culture. Join the gang!
• •Your wallet might cry, but your inner geek will rejoice! 😉 Get 10% off all board games this week at Geekd! Time to expand that collection and host the ultimate game night. Use code: GEEKOUT10. #GeekdDeals #BoardGames #GameNight #TreatYourself #TabletopGaming