Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Community-Focused, Playful & Fun, Informative

Brand Values

• •Passion for Geek Culture
• •Community Building
• •Inclusivity & Accessibility
• •Customer Focus & Service
• •Nostalgia & Fun
• •Supporting Local
• •Joy & Escape

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, share genuine excitement about products and events, and let your passion for geek culture shine through. Avoid overly dry or purely transactional language.
• •Speak the Language (Authentically): Incorporate relevant geek terminology, references, and inside jokes where appropriate, but ensure it feels natural and inclusive, not alienating to newcomers.
• •Prioritize Community: Frame communications as conversations. Ask questions, encourage interaction, and use inclusive language ("fellow geeks," "our community," "join us"). Highlight customer experiences and shared passions.
• •Keep it Friendly and Approachable: Use a conversational style. Address your audience directly (e.g., "you," "your"). Ensure staff mentions and interactions reflect helpfulness and warmth.
• •Inject Fun and Playfulness: Don't be afraid to use humor, puns (if brand-appropriate), and a lighthearted tone, especially on platforms like TikTok. Reflect the joy and escapism that the brand offers.

Social Perception

Positive & Well-Regarded, Community Hub, Friendly and Passionate Staff, Independent Gem, Accessible (with some limitations)

Copy Examples

• •Instagram Post (New Product Arrival): "Hold onto your meeples! 🎲🚀 The latest [Board Game Name] has just landed at Geek-Aboo! Gather your fellowship, grab your dice, and get ready for an epic adventure. Swing by the store or check it out online – your next game night awaits! #GeekAboo #NewRelease #[BoardGameName] #GlasgowGeeks #TabletopTuesday"
• •Facebook Event Promotion: "Calling all Planeswalkers! ✨ Our next Magic: The Gathering Commander night is just around the corner! Whether you're a seasoned pro or new to the Multiverse, join our amazing community for some friendly duels, epic plays, and all-around good vibes. Tag your MTG crew and let's make some magic! Link in bio for details. #GeekAbooEvents #MTGCommander #GlasgowGaming #GeekCommunity #FridayNightMagic"
• •Website Banner (General): "Your Glasgow haven for all things geek! From the latest Funko Pops to timeless comics and the hottest TCGs, Geek-Aboo is where your fandom comes to life. Explore our treasures online or visit our Queen Street store – our friendly geeks are ready to help you find your next obsession! #GeekAboo #PopCulture #Collectibles #Gaming #ShopLocalGlasgow"
• •TikTok Video Script (Store Tour Snippet): (Upbeat, trending music) "Hey Geeks! 👋 Ever wonder what treasures await inside Geek-Aboo? (Quick cuts of cool merch, smiling staff, arcade game). From awesome anime figures to the rarest Pokémon cards, and friendly faces ready to chat about your favourite fandom! Come say hi at 74 Queen Street – your adventure starts here! 🤩 #GeekAbooGlasgow #GeekOut #FandomFinds #RetroGaming #Glasgow"
• •Email Newsletter Snippet (Highlighting a Franchise): "Still buzzing from the latest [Movie/Show Name] episode? 📺 We are too! Dive deeper into the universe with our incredible range of [Franchise Name] merch. From detailed action figures that bring your heroes to life, to cozy hoodies you'll never want to take off. Fuel your fandom at Geek-Aboo! Shop the collection now! 👉 [Link]"