Brand Tone

Friendly and Approachable, Instructional and Helpful, Inspiring and Creative, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Innovation and Efficiency
• •Quality
• •Accessibility and Inclusivity
• •Community
• •Creativity and Inspiration
• •Icelandic Heritage
• •Joyful and Stress-Free Crafting

Best Practices

• •Embrace "G-Easy": Consistently use friendly, encouraging, and straightforward language. Avoid overly technical jargon where possible, or explain it clearly. Make quilters feel capable and supported.
• •Highlight Community: Regularly mention "our quilting family," "the GE Designs community," or "Gudrun's Quilt Crew." Encourage interaction, sharing, and participation in live events or groups.
• •Channel Gudrun's Voice: Infuse copy with Gudrun Erla's enthusiastic, passionate, and helpful personality. Watch her videos to get a feel for her phrasing and warmth. Her Icelandic heritage can also be a unique storytelling element.
• •Focus on Solutions and Joy: Frame products and patterns as solutions that make quilting faster, easier, more accurate, and ultimately, more enjoyable. Emphasize the positive outcomes and the satisfaction of creating.
• •Be Instructional and Inspiring: Provide genuine value by offering tips, tricks, and project ideas. Encourage creativity and show quilters how they can adapt patterns or use their stash in new ways. Ensure clarity in all instructions.

Social Perception

Innovative and Helpful, High Quality, Community-Oriented, Led by a Passionate Expert, Approachable for All Skill Levels, Fun and Engaging

Copy Examples

• •Headline: Stop Dreading Prep, Start Loving the Process! Our Stripology® Rulers Make Cutting Fast, Fun & Flawlessly Accurate. Body: Tired of tedious cutting? At GE Designs, we believe quilting should be joyful from the first slice to the final stitch. That's why Gudrun Erla designed the revolutionary Stripology® rulers – to get you to the fun part (sewing!) faster. Spend less time measuring, more time creating. Join our happy quilting family today! #GEDesigns #Stripology #QuiltEasy
• •Headline: Your Scraps Have Stories. Let's Tell Them Together! Body: Don't let those beautiful scraps hide in a bin! Gudrun's latest pattern, [Pattern Name], is perfect for transforming your cherished leftovers into a stunning masterpiece. Easy-to-follow instructions and inspiring video tutorials mean you'll be quilting with confidence, no matter your skill level. Let's make something beautiful from your stash! Download the pattern and join the fun. [Link] #ScrapQuilting #GEQuiltDesigns #QuiltingCommunity
• •Headline: From Iceland with Love, To Your Sewing Room with Joy. Body: Inspired by the land of fire and ice, Gudrun Erla's "Echoes of Iceland" collection brings unique Nordic charm to your next quilt. These patterns blend tradition with modern ease, perfect for creating a cozy treasure. Experience the GE Designs difference – where every stitch is part of a welcoming community. Explore the collection now! #IcelandicQuilts #GudrunErla #GEDesigns
• •Headline: New to Quilting? Welcome! We Make it "G-Easy"! Body: Feeling a bit overwhelmed by your first quilting project? You're in the right place! GE Designs offers beginner-friendly patterns, clear video tutorials with Gudrun, and a supportive community ready to cheer you on. Our mission is joyful, stress-free quilting. Grab a free pattern today and discover how easy and rewarding quilting can be! [Link to Free Patterns] #BeginnerQuilting #LearnToQuilt #GEDesignsFamily
• •Headline: Join Gudrun Live! It's "Tipsy Tuesday" – Quilts, Tips & Community Fun! Body: Pour your favorite beverage and join Gudrun Erla of GE Designs live every Tuesday at 4 PM CST on Facebook & YouTube! Get your quilting questions answered, see new patterns and tools in action, and connect with fellow quilters from around the world. It’s more than just a show; it’s our weekly quilting party! Don't miss out! #TipsyTuesday #GEDesignsLive #QuiltingCommunity