Brand Tone

friendly, enthusiastic, and customer-centric

Brand Values

• •Customer Happiness
• •Innovation and Uniqueness
• •Value and Affordability
• •Community and Connection
• •Trust and Transparency

Best Practices

• •Maintain the Founder's Voice: The friendly, slightly informal tone established by 'Mike' in the 'About Us' section should be the foundation for all copy. Use 'we' and 'you' to create a direct conversation with the customer.
• •Lead with a 'Smile': Frame product benefits around the core mission of bringing happiness and putting a 'smile' on customers' faces. Focus on the joy and excitement of discovering new things.
• •Be Upfront About the Membership: To counteract the negative perception, all marketing materials related to 'Gear Elevation Gold' should be crystal clear about the recurring membership fee and how to manage the subscription. This will help rebuild trust.
• •Emphasize Uniqueness and Discovery: Consistently highlight the curated nature of the product selection. Use words like 'discover,' 'unique,' 'curated,' and 'not found in stores' to reinforce this key brand differentiator.
• •Showcase Community and Connection: Incorporate user-generated content and testimonials in marketing materials. Share the 'crazy stories' mentioned in the founder's letter to build a sense of community and social proof.

Social Perception

The social perception of Gear Elevation Gold is polarized; some customers are satisfied with products and service, while others perceive the brand as untrustworthy due to issues with the subscription model and unexpected charges.

Copy Examples

• •Stop Scrolling, Start Living. Tired of the same old stuff? Gear Elevation Gold delivers a monthly box of happiness with unique gadgets and gear you won’t find anywhere else. Get your first taste of awesome today!
• •Your Next Favorite Thing is Waiting. From smart home hacks to wellness essentials, our Gold members get first dibs on the coolest new products. Join the club and elevate your everyday.
• •We're Not a Big Box Store. We're Your Friend with Cool Stuff. Our founder, Mike, started this with a simple idea: make online shopping fun and personal again. At Gear Elevation Gold, you’re not just a customer, you’re part of the crew.
• •The Best Things in Life are (Almost) Free. As a Gear Elevation Gold member, you get access to a treasure trove of free products every month. Just cover the shipping and get ready to smile. It’s our way of saying thanks for being awesome.
• •Unbox Joy. Repeat Monthly. Imagine a surprise package of innovative gear arriving at your door every month. That’s the Gear Elevation Gold experience. We find the gems, you enjoy the discovery.