Brand Tone

Enthusiastic, Passionate, Community-Oriented, Service-Focused, Helpful, Experienced, Knowledgeable, Direct, Informative

Brand Values

• •Expertise in Lacrosse
• •Customization & Quality
• •Customer Support & Care
• •Community Engagement
• •Heritage & Experience
• •Product Selection & Accessibility

Best Practices

• •Speak the Lacrosse Language: Use terminology and references that resonate with lacrosse players and enthusiasts. Show genuine understanding and passion for the sport in all communications.
• •Emphasize Community and Support: Regularly highlight involvement in local events, team collaborations, and customer success stories. Frame communications around being a supportive partner to the lacrosse community.
• •Be Approachable and Helpful: Ensure calls to action are clear and customer service is easily accessible. Use phrases like "We're here to help," "Ask our experts," or "Your lacrosse journey starts here."
• •Showcase Expertise and Heritage: Casually weave in the brand's experience (e.g., "With over 25 years in the game...") to build trust and authority without being arrogant. Let the quality of products and custom work speak to this.
• •Maintain Enthusiasm: Whether it's a new product launch, a team shout-out, or an event promotion, let the genuine excitement for lacrosse shine through in the language and visuals used.

Social Perception

Specialized Lacrosse Destination, Local & Community-Centric, Reliable for Gear, Helpful Resource

Copy Examples

• •Headline: Unleash Your Game: 25+ Years of Lacrosse Expertise in Every Stitch. Body: At GTX Lacrosse, we don't just sell gear; we live the sport. From custom team designs to the latest performance equipment, find everything you need, backed by decades of know-how. #WeKnowLacrosse Call to Action: Gear Up Now!
• •Headline: Your Team. Your Look. Our Expertise. Body: Stop dreaming about custom team gear and make it a reality! Our in-house design team at GTX Lacrosse (powered by Graph-Tex) works with you to create unique, high-quality apparel and equipment that stands out. Fast turnarounds, exceptional service. Call to Action: Get Your Custom Quote Today!
• •Headline: More Than a Store, We're Your Lacrosse Community. Body: From the annual GTX Winter Classic to supporting local teams, we're invested in the lacrosse community. Need advice? The perfect stick? Or just want to talk lax? We're here for you. The Brand That Cares. Call to Action: Visit GTXlacrosse.com & Connect!
• •Headline: Game Day Ready? We've Got You Covered. Body: Helmets, sticks, pads, apparel – the best selection of lacrosse gear is right here. With nearly 300 trusted brands and our expert team, you'll find exactly what you need to dominate the field. Call to Action: Shop Now for All Things Lax!
• •Headline: Don't Just Play. Play with Passion. Play with GTX. Body: Fuel your love for lacrosse with gear that matches your intensity. At GTX Lacrosse, we provide top-quality equipment and custom solutions, so you can focus on what truly matters: the game. Call to Action: Explore Our Collections!