Brand Tone

passionate, knowledgeable, and nostalgic, with an educational and supportive approach, conveying serene expertise.

Brand Values

• •Preservation of Diversity
• •Sustainability
• •Passion and Expertise
• •Uniqueness and Individuality
• •Therapeutic Power of Nature

Best Practices

• •Always start from a place of genuine love for the plants. Use storytelling to share the history, origin, or unique characteristics of each variety. Frame the brand as a community of enthusiasts.
• •Continuously highlight the exclusivity and special nature of the collections. Use words like "collector's item," "heirloom," "antique variety," and "hard-to-find" to reinforce the brand's niche.
• •Provide valuable content that goes beyond selling. Share care tips, therapeutic benefits, and creative ways to use the plants. This builds trust and positions GEA as an expert resource.
• •Employ words that evoke feelings of nostalgia, tradition, and timelessness, such as "grandmother's garden," "living memories," and "rediscover." This connects the plants to positive emotions and memories.
• •Ensure that the serene, elegant, and nature-focused tone is reflected in both the language and the imagery used across all platforms. The photography should be as carefully curated as the plants themselves.

Social Perception

GEA | Green Ever After is perceived by its audience as a specialist, high-quality nursery for serious collectors and passionate gardeners. Customers and media outlets see it as a valuable resource for finding rare and heirloom plant varieties that are difficult to source elsewhere. The brand is viewed as authentic and driven by a genuine love for plants, not just commerce. The Italian roots and location in the Dolomites add to a perception of authenticity and connection to a rich natural environment.

Copy Examples

• •Rediscover the lost elegance of grandmother's garden. Our Rosebud Pelargoniums are more than just flowers; they are living history, carefully preserved for the modern collector. Each petal tells a story of resilience and timeless beauty. Are you ready to become part of their legacy? #GreenEverAfter #HeirloomPlants #Pelargonium #CollectorLife #SustainableGardening
• •Headline: Tired of the Same Old Plants? Body: Your garden is a reflection of you. Don't settle for the ordinary. At GEA, we travel through time to bring you rare and extraordinary perennials, each with a unique soul. From the delicate Alstroemeria to the robust Aspidistra, discover a diversity that mass-market sellers have forgotten. Shop the collection and let your garden tell a new story.
• •Headline: From Our Passion, For Yours. Sub-headline: A small nursery in the heart of the Dolomites, cultivating and shipping rare perennial plants for collectors across Europe. Find your Green Ever After. Button: Explore the Collections
• •An Exclusive Arrival for Our Fellow Plant Lovers 🌱
• •Title: Hedera 'Oro di Bogliasco' - A Living Italian Legend. Description: This isn't the common ivy you know. 'Oro di Bogliasco' is a testament to botanical history, a slow-growing, elegant variety with leaves that carry the glow of the Italian sun. Perfect for adding a touch of classic, maintenance-free greenery to your home. We cultivate our Hedera with sustainable practices, ensuring each plant is a healthy, resilient piece of natural art, ready to thrive in your care.