Brand Tone

Professional, Expert, and Solution-Oriented.

Brand Values

• •Collaboration
• •Efficiency
• •Innovation
• •Quality and Compliance
• •Customer Service

Best Practices

• •Lead with Expertise: Always communicate from a position of authority. Use confident and precise language. Instead of "we think," use "our experience shows."
• •Be Solution-Centric: Frame all communications around solving a client's problem, whether it's brand visibility, navigation, or compliance. Highlight the outcome and value GDS provides.
• •Maintain Professionalism: Avoid overly casual language, slang, or excessive humor. The tone should reflect the serious and high-stakes nature of architectural and code-compliant work.
• •Educate Your Audience: Use content (blog posts, case studies, white papers) to educate clients about the complexities and importance of good signage, such as ADA regulations, material durability, and wayfinding theory. This reinforces your position as an expert.
• •Segment Your Tone: While the core tone remains professional, slightly adapt the language for different platforms. The corporate website and LinkedIn should be more formal and detailed, while the e-commerce site and Instagram can be slightly more direct and visually focused, emphasizing aesthetics and ease of purchase.

Social Perception

The perception of GDS Signs Online within its target market appears to be that of a credible, experienced, and high-end architectural signage provider. Their long-standing relationships with major healthcare and corporate clients indicate a high level of trust and satisfaction. The launch of their online store on Amazon suggests an adaptation to market needs, aiming to serve smaller businesses with the same commitment to quality and compliance. They are viewed as industry leaders who not only fabricate signs but also provide strategic wayfinding and design solutions.

Copy Examples

• •(Website Homepage Banner) Headline: Beyond the Sign: Engineering Experiences. Body: We create more than signs; we build intuitive wayfinding systems and powerful brand identities. From nationwide healthcare campuses to local businesses, GDS delivers innovative, compliant, and expertly crafted architectural signage. Discover our process-driven approach.
• •(Social Media Post - Project Showcase) Headline: Transforming Spaces. Body: Proud to partner with [Client Name] on their new headquarters. Our team delivered a complete interior and exterior signage solution, including illuminated channel letters and a comprehensive wayfinding system to enhance visitor experience. Swipe to see the transformation! #Signage #ArchitecturalDesign #Branding
• •(E-commerce Product Description - gdssignsonline.com) Headline: Professionalism, Standardized. Body: Our Brushed Aluminum Office Sign offers a sophisticated, clean aesthetic for any professional environment. ADA-compliant with raised lettering and braille, it ensures accessibility for all. Made with durable materials and ready for quick installation. Order today with free 2-day shipping.
• •(LinkedIn Article Teaser) Headline: Does Your Signage Strategy Meet Modern Demands? Body: In today's built environment, effective wayfinding is crucial. It's not just about signs; it's about integrating static, digital, and mobile platforms for a seamless user journey. In our latest article, we explore the key elements of a successful, future-proof wayfinding strategy. Read more here...
• •(Email Marketing to B2B Prospects) Subject: Is your facility's signage working for you? Body: Hi [Prospect Name], An effective signage system is a critical asset, enhancing brand identity and ensuring seamless navigation. For over 25 years, GDS has specialized in designing and implementing comprehensive signage programs for leaders in healthcare, education, and corporate sectors. We handle everything from initial wayfinding analysis to final installation, ensuring a solution that is both beautiful and compliant. If you're planning a refresh or a new build, let's connect.