Brand Tone

Warm and Inviting, Personal and Approachable, Stylish yet Unpretentious, Enthusiastic and Passionate

Brand Values

• •Coziness (Gezelligheid)
• •Style and Personality
• •Quality
• •Customer Satisfaction
• •Local/Regional Connection (Friesland)
• •Storytelling/Meaning

Best Practices

• •Embrace "Gezelligheid": Consistently use words and imagery that evoke feelings of coziness, comfort, warmth, and conviviality. This is a core differentiator.
• •Maintain a Personal Touch: Continue sharing the passion behind the brand. Use "we" and speak directly to the customer in a friendly, approachable manner. Highlight the Frisian roots where appropriate, as it adds a unique flavor.
• •Focus on Atmosphere and Emotion: Sell not just products, but the feeling or atmosphere they create (e.g., "create a relaxing evening," "add a touch of joy," "make your house a home").
• •Keep it Visually Consistent: Ensure photography and visual elements on all platforms align with the warm, stylish, and inviting tone established. The copy and visuals should always complement each other.
• •Engage Authentically: When interacting on social media or with customer inquiries, maintain the same warm, helpful, and personal tone. Let the "Friese gastvrijheid" shine through in communications.

Social Perception

The perception is likely that of a small, charming online boutique specializing in home comforts and gifts. Customers who follow their social media are likely drawn to the aesthetic of coziness, home decoration, and possibly the Frisian connection. The lack of widespread external reviews or mentions means the brand is still building its broader public perception. The current perception is carefully curated by the brand itself. For its direct followers, it likely comes across as authentic and passionate about its niche.

Copy Examples

• •Bring a touch of Friesland warmth into your home. ✨ Discover unique accessories and delightful gifts at Desmid Lifestyle, curated to make every moment a little cozier. #DesmidLifestyle #HomeComforts #DutchDesign
• •Unwind and embrace the glow. Our [Candle Name] scented candle fills your space with [Fragrance Description], crafting the perfect atmosphere for relaxation. Light up your evenings. 🕯️ #ScentedCandles #CozyHome #EveningRituals
• •Hello, Autumn! 🍂 Create your cozy nest with our new collection of warm textiles, ambient lighting, and charming decor. Let's make this season the most 'gezellig' one yet! #AutumnDecor #HyggeHome #DesmidStyle
• •Searching for that perfect, heartfelt gift? From beautiful cards to unique home treasures, find something special at Desmid Lifestyle that tells a story. 🎁 #GiftIdeas #ThoughtfulGifts #ShopSmallNL
• •Your home should be a haven of warmth and personality. At Desmid Lifestyle, we've passionately selected beautiful pieces to help you create just that. Explore our collections and find your new favorites! #InteriorStyling #HomeAccessories #DutchLiving