Brand Tone

Direct, practical, promotional, and focused on problem-solving.

Brand Values

• •Practicality/Utility: Products offered are generally everyday items designed to make life easier or solve common problems.
• •Affordability: Offering products at competitive prices with transparent shipping and payment options.
• •Convenience: Streamlining the purchasing process with 'pay on delivery' and 'free shipping.'
• •Problem-Solving: Focusing on products that address common issues and improve daily life.
• •Customer Satisfaction: Prioritizing positive interactions and efficient service to build trust and loyalty.

Best Practices

• •Use Consistent Language and Calls to Action: If 'Paga al recibir y envío gratis' is a key selling point, ensure it's used consistently where applicable.
• •If 'Cocoglam's' is to be launched as a distinct brand, particularly if it enters a field like beauty or fashion as the name might suggest, develop a separate brand tone and guidelines.
• •Maintain a problem/solution-focused approach in product descriptions and advertisements.
• •Emphasize practicality and utility in product selection and marketing.
• •Continuously monitor and respond to customer reviews and feedback to maintain a positive social perception.

Social Perception

Reliable, practical, and focused on providing solutions to everyday problems. Positive reviews highlighting attentiveness and speed are crucial to maintain.

Copy Examples

• •¡Soluciona tus problemas de almacenamiento con nuestras bolsas flexibles! Paga al recibir y envío gratis.
• •¿Cansado de cargar las compras? ¡Nuestra bolsa expandible es la solución! Paga al recibir y envío gratis.
• •Protege tu hogar con nuestro timbre inteligente con cámara. ¡Fácil instalación y seguridad garantizada! Paga al recibir y envío gratis.
• •Organiza tu cocina con nuestros innovadores utensilios. ¡Haz tu vida más fácil! Paga al recibir y envío gratis.
• •Descubre la comodidad de comprar sin preocupaciones. ¡Paga al recibir y envío gratis en todos nuestros productos!