Brand Tone

informative, supportive, and passionate

Brand Values

• •Passion for Craftsmanship
• •Quality
• •Customer Support & Education
• •Community & Inspiration
• •Accessibility

Best Practices

• •Speak as a Fellow Crafter: Use language that resonates with hobbyists and professionals alike. Share their enthusiasm and understand their needs. (e.g., "Like you, we love the experience of handicrafts.")
• •Be Genuinely Helpful and Supportive: Offer advice, tips, and solutions. Position the brand as a knowledgeable partner in their creative journey. (e.g., "The professional team at Gdil will be at your disposal for any question and will provide professional guidance".)
• •Emphasize Quality and Passion: Consistently highlight the quality of the products and the inherent joy of crafting. This reinforces the brand's core values. (e.g., "Our goal is to give people the joy of working on good machines and using quality products.")
• •Inspire and Encourage: Use aspirational language that motivates customers to start new projects and explore their creativity. (e.g., "we will be happy to inspire your creativity with innovative knitting and craft instructions".)
• •Maintain Clarity and Accessibility: While passionate, ensure the language is clear, easy to understand, and accessible to crafters of all skill levels. Avoid overly technical jargon without explanation. Information about products, services, and store locations should be straightforward.

Social Perception

Positive: Many customers perceive Gdil as a reliable source for a wide variety of quality crafting supplies. They are appreciated for their extensive product range, including specialized items like DMC floss and various yarns. The staff in some locations are described as helpful and knowledgeable. The convenience of multiple store locations and online shopping is also a plus. Mixed/Negative: Some isolated negative reviews point to unsatisfactory customer service experiences in specific physical stores, describing staff as unhelpful or dismissive. This suggests that while the overall brand aims for a supportive image, the in-store experience can sometimes vary. Established Presence: Having started in 2005 and expanded to multiple cities, Gdil is perceived as an established name in the Israeli crafting supplies market.

Copy Examples

• •Headline: Unleash Your Creativity: Quality Supplies for Every Stitch and Purl. Body: At Gdil, we share your passion for crafting. Discover a world of premium yarns, precision tools, and inspiring patterns to bring your unique visions to life. From your next knitting project to intricate embroidery, find everything you need in one place.
• •Headline: Your Crafting Journey Starts Here. We're With You Every Step. Body: Whether you're a seasoned pro or just starting out, Gdil is here to support your creative endeavors. Explore our extensive collection and benefit from our expert advice and training courses. Let's create something beautiful together!
• •Headline: More Than Just Supplies – It's a Passion for Making. Body: We believe in the joy of creating by hand. That's why we meticulously select the best brands and materials, so you can focus on the pleasure of your craft. Dive into our latest arrivals and get inspired!
• •Headline: Got a Project in Mind? We've Got the Tools and the Know-How. Body: From robust sewing machines to the finest embroidery threads, Gdil offers quality you can trust. Need guidance? Our friendly team and helpful online resources are here to ensure your project is a success.
• •Headline: Join the Gdil Crafting Community. Body: Share your makes, learn new skills, and connect with fellow crafters. Gdil is more than a store; it's a place where creativity flourishes. Explore our blog for tips and new project ideas today!