Brand Tone

Aspirational & Elegant, Value-Oriented, Direct & Informative

Brand Values

• •Access to Luxury
• •Femininity & Sophistication
• •Self-Expression & Confidence
• •Customer Service Experience

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "Long-lasting fragrance"
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in product descriptions, customer service emails, and any (future) social media or advertising is harmonious.
• •Highlight exclusivity and limited availability to increase desire.
• •Incorporate sensory language (scents, textures, feelings) to allow the customer to imagine the experience of the product.
• •Use elegant and sophisticated imagery and design elements in all marketing materials.

Social Perception

Refined Wear CL is perceived as a provider of access to luxury and high-end perfumes, offering a sophisticated and elegant experience for women who seek self-expression and confidence through fragrance.

Copy Examples

• •Good Girl Blush Carolina Herrera - Perfume Femenino - Eau de Parfum - 80ml
• •Combo 3 Perfumes - Good Girl Carolina Herrera, La Vie Est Belle Lancôme e 212 VIP Rosé Carolina Herrera
• •Este set está diseñado para la mujer que busca dejar una impresión inolvidable en cada momento de su vida.
• •Cada aroma está cuidadosamente elaborado para realzar tu confianza y feminidad.
• •Un aroma encantador y dulce que celebra la belleza de la vida.