Brand Tone

Established & Trustworthy, Community-Oriented & Friendly, Quality-Focused & Value-Driven, Modern & Trend-Aware, Helpful & Informative

Brand Values

• •Heritage & Legacy
• •Customer Satisfaction
• •Quality
• •Adaptability & Innovation
• •Community Connection

Best Practices

• •Emphasize Heritage Authentically: Weave the "since 1900" and family business aspects into storytelling naturally, not just as a tagline. Highlight how this longevity translates to expertise and trustworthiness.
• •Balance Tradition with Modernity: While proud of its history, showcase how the brand stays current with trends in products and customer service. Use language that is both respectful of the past and excited about the future.
• •Maintain a Friendly and Approachable Voice: Even when discussing high-end products, the tone should feel welcoming and helpful, reflecting the personalized service value. Avoid overly formal or jargon-filled language.
• •Focus on Customer Benefits and Solutions: Instead of just listing product features, explain how they enhance the customer's life, home, and comfort, reinforcing the value proposition.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, 'About Us' page, blog) should align with social media posts, email marketing, and any print materials. This builds a cohesive and recognizable brand identity.

Social Perception

Historically Significant & Respected, Provider of Quality Goods, Traditional yet Evolving, Mixed on Price/Value for Some, Strong Local Presence

Copy Examples

• •Headline: Since 1900: Furnishing Your Life’s Best Moments. Body: For over 120 years, Gdaoust.com has been more than just a store; we're a part of your community, offering quality furniture, appliances, and décor that turns a house into a home. Discover timeless pieces and the latest trends, all backed by our family promise of service and value. Call to Action: Explore Our Heritage Collection.
• •Headline: Quality That Lasts. Style That Endures. Body: At Gdaoust.com, we believe in providing more than just products – we offer lasting quality and enduring style. From plush sofas to state-of-the-art electronics, find everything you need to create a space you love, with the assurance of expert advice and friendly service. Call to Action: Shop New Arrivals Today!
• •Headline: Your Home, Beautifully Curated. Our Community, Lovingly Served. Body: Step into Gdaoust.com and experience the difference that generations of expertise make. We're dedicated to bringing you the best in home furnishings and the latest trends, all while maintaining our commitment to personalized service and community values. Call to Action: Visit Us In-Store or Online.
• •Headline: The Perfect Blend of Tradition and Trend. Body: Why choose between classic quality and modern innovation? At Gdaoust.com, you get both. Our carefully selected range of furniture, mattresses, and appliances reflects our rich heritage and our eye for contemporary design. Find your inspiration here. Call to Action: Discover What's New!
• •Headline: More Than a Store, It's a Legacy of Trust. Body: For generations, families have trusted G. D'Aoust for quality home essentials. We continue that tradition at Gdaoust.com, offering an innovative selection with the same dedication to customer satisfaction and community focus that started it all in 1900. Call to Action: Experience the Gdaoust Difference.