Tono de Marca

Relaxed, Friendly, Passionate, Helpful, Informative, Lifestyle-focused

Valores de Marca

• •Love for the Beach Lifestyle
• •Customer Experience
• •Family-Oriented
• •Quality and Functionality
• •Sustainability
• •Style and Versatility

Mejores Prácticas

• •Embrace Beach Vernacular (Authentically): Use words and phrases associated with the beach and summer in a natural, unforced way (e.g., "sun-kissed," "salty hair," "good vibes," "chasing waves"). Avoid overdoing it to the point of it sounding cliché.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying a hat has UPF 50+, describe the feeling of being carefree under the sun, knowing you're protected. Connect products to the desired emotional outcome (relaxation, joy, adventure).
• •Keep it Positive and Upbeat: The beach is a happy place for most. Let your copy reflect that optimism and enthusiasm. Use an active voice and inviting language.
• •Be Inclusive and Welcoming: Reflect the idea that the beach is for everyone. Use language that makes all types of beach-goers feel like they belong to the QWAVE community (e.g., "whether you're lounging, playing, or exploring").
• •Tell Your Story (and Encourage Others to Share Theirs): Weave in elements of the brand's heritage and love for the coast. Encourage user-generated content by asking customers to share their beach experiences with QWAVE Gear, reinforcing the community and lifestyle aspect.

Percepción Social

Provider of quintessential beach and summer gear, associated with quality, comfort, sun protection, and aesthetics, embodying a relaxed and enjoyable beach lifestyle.

Ejemplos de Copy

• •Headline: Soak Up the Sun, Not the Worry. Our Hats Have You Covered. Body: From breezy straw lifeguards to fun reversible buckets, find your perfect beach companion. Live the QWAVE life – stylish, protected, and always ready for the next wave. #QwaveGear #BeachDays #SunProtection
• •Headline: Your Ultimate Beach Day Starts Here. Body: Salty hair, sandy toes, and zero regrets. QWAVE Gear is designed for those who live by the tides. Gear up with our comfy sandals, cool shades, and stay-put hats. What’s in your beach bag? #BeachLifestyle #QwaveAdventure #SummerVibes
• •Headline: Feel Like a Local, Wherever the Coast Takes You. Body: There’s a magic to the beach, and we bottle it up in every stitch and design. Our gear isn’t just about looking good; it’s about feeling that carefree, sun-kissed joy. Explore the collection. #BeachLocal #SaltwaterSoul #Qwave
• •Headline: More Than Just Gear – It’s a Vibe. Body: Remember those endless summer days? We’re bringing them back. QWAVE is for the sun chasers, the wave riders, and every soul that finds peace by the water. Share your #QwaveMoment with us!
• •Headline: Sustainable Style for Sun-Soaked Adventures. Body: Love the beach? So do we. That’s why our new sustainable beach chairs are made with recycled materials, so you can relax knowing you’re protecting the paradise you love. Lounge responsibly. #SustainableSummer #QwaveCares #EcoBeach