Brand Tone

Aspirational, Confident, Quality-Conscious, Caring, Direct & Informative

Brand Values

• •Quality
• •Fair Pricing
• •Customer Confidence
• •Environmental Consciousness
• •Responsiveness to Feedback
• •Comfort & Style

Best Practices

• •Be Authentic and Transparent: If you claim environmentally conscious, show it.
• •If you listen to feedback, engage with it publicly (when appropriate).
• •Avoid making claims (like 1500 happy customers) without being able to substantiate them.
• •Show, don't tell: Back up any claims made. If your clothing is high-quality, explicitly state why or show it being made.
• •Actively engage with audience segments; since clothing for men, women, and children is sold, use copy and marketing strategies relevant to each group.

Social Perception

The brand has untapped potential and currently lacks a strong online presence or social proof. It needs to substantiate claims and engage more actively with its diverse target audience.

Copy Examples

• •We design high quality fashionable collections...
• •A parent's dream come true, this custom baby tee brings both comfort and style to the table.
• •100% certified organic cotton, emphasizing gentleness for sensitive skin and durability.
• •OVER 1500 HAPPY COSTUMERS!
• •30 Day Full Refund Policy!