Brand Tone

Proud & Celebratory, Authentic, Community-Oriented, Empowering, Conscious & Ethical, Approachable & Customer-Focused

Brand Values

• •Cultural Heritage & Authenticity
• •Connection & Diaspora
• •Quality & Craftsmanship
• •Self-Expression & Storytelling
• •Ethical & Sustainable Practices
• •Customer Satisfaction

Best Practices

• •Use inclusive language (we, us, our community) to invite customers into the DgreenzStore family.
• •Be Transparent About Values: Consistently weave in mentions of ethical production, sustainability, and the brand's mission to connect the diaspora.
• •Use copywriting to tell these stories, connecting the designs to their historical or cultural significance, making the products more than just garments.
• •Highlight customer testimonials that praise the quality, cultural significance, and customer service to reinforce positive perceptions.
• •Showcase the brand's commitment to ethical practices, such as donating 1% to forest conservation, to appeal to conscious consumers.

Social Perception

Positive, Culturally Significant, Trusted, Community Builder

Copy Examples

• •Shop now and feel the pride.
• •It's a Movement.
• •DgreenzStore isn't just about clothes; it's about owning our narrative and celebrating the diverse beauty of African and Caribbean culture.
• •Embrace your roots with our authentic African prints, designed to connect the African Diaspora through fashion.
• •Join the DgreenzStore family and wear your heritage with pride! Enjoy free shipping on orders over $100 and exclusive discounts.