Brand Tone

aspirational, trendy, and service-oriented

Brand Values

• •Accessibility
• •Trend-Consciousness
• •Exclusivity
• •Customer Service

Best Practices

• •Maintain the "Personal Dealer" Persona: Always write as if you are an exclusive, trusted source. Use language that feels personal and in-the-know, like "We've secured," "Just for you," or "The collection everyone is talking about."
• •Lead with the Brand Name: The primary draw for customers is the high-end brands you carry. Always feature the brand names (e.g., Rhode, Summer Fridays, Dior) prominently in headlines and opening lines to capture attention immediately.
• •Emphasize Exclusivity and Urgency: Use terms like "Pre-order," "Limited Stock," "Just Dropped," and "Exclusive" to create a sense of scarcity and drive immediate action, which aligns with the pre-order model.
• •Stay Aspirational and Benefit-Oriented: Focus on the outcome and the feeling the products provide—"the glow," "the perfect pout," "radiant skin." The copy should sell a lifestyle, not just a product.
• •Be Clear and Direct on Logistics: In areas like the product description or FAQ, be straightforward about the pre-order process and shipping times. This builds trust and manages customer expectations, which is crucial for an online-only business.

Social Perception

reliable and coveted reseller

Copy Examples

• •The wait is over. The viral lip tint that has taken over your feed is finally here. Be the first to own the glow. Pre-order yours now and secure the secret to effortless beauty. #PersonalMakeupDealer #GCBeautyExclusive
• •Your complete Rhode Skin ritual, delivered to your door. From the Glazing Milk to the Peptide Lip Treatment, we bring Hailey's essentials directly to you. Why just follow the trend when you can set it? #RhodeMexico #GCBeauty
• •Stop scrolling, start living. GC BEAUTY MX is your direct access to the world's most desired beauty. We handle the sourcing, so you can focus on the shining. Your beauty shelf is about to get a major upgrade.
• •Unlock radiant skin. Our curated collection of high-performance skincare features everything from gentle cleansers to powerful serums. Build your perfect routine with iconic brands you can trust. #SkincareSecrets #GCBeautyMX
• •That feeling when your most-awaited package from GC BEAUTY MX arrives. It's not just makeup, it's a mood. Tag us in your unboxing moments! #BeautyHaul #LuxuryBeautyMexico