Brand Tone

Accessible and Value-Oriented, Informative and Expert, Trendy and Diverse, Customer-Focused (Aspirational)

Brand Values

• •Quality and Authenticity
• •Variety and Comprehensive Solutions
• •Value
• •Customer Centricity & Service
• •Accessibility
• •Sustainable Growth and Stakeholder Value
• •Innovation (Evolving)

Best Practices

• •Prioritize Value and Variety: Always highlight the extensive range of genuine products and the competitive pricing Sasa offers. Use language that implies abundance, choice, and smart shopping.
• •Be Informative and Helpful: Just as their beauty consultants offer advice in-store, online copy should aim to educate. Provide clear, concise product information, benefits, and usage tips. Encourage informed purchasing decisions.
• •Emphasize Authenticity: Given past discussions, subtly reinforce the message that products are genuine and sourced carefully. This builds trust.
• •Maintain an Enthusiastic and Accessible Voice: The tone should be welcoming and make customers feel like they are discovering exciting beauty finds. Avoid overly technical jargon unless explaining specific product benefits clearly.
• •Showcase Global and Asian Expertise: Leverage Sasa's heritage and strength in Asian beauty while also highlighting its wide range of international brands. Position Sasa as a knowledgeable curator of global beauty.

Social Perception

Go-To for Asian Beauty, Trusted for Price and Variety, Concerns about Stock and Shipping, Mixed Customer Service Experiences, Reputable but Scrutinized, Brand Recognition

Copy Examples

• •Headline: Unlock Asia's Beauty Secrets & Global Faves – All in One Place! Body: Dive into thousands of authentic skincare, makeup, and fragrance treasures at Sasa.com. Your journey to radiant beauty starts here, with prices you'll love.
• •Headline: Genuine Brands, Unbeatable Value. That's the Sasa Promise. Body: From cult-favorite K-Beauty to luxury international labels, discover a world of authentic beauty products curated just for you. Shop smart, look stunning.
• •Headline: Your Beauty Haul Awaits! Explore 600+ Brands & Exclusive Finds. Body: Why shop anywhere else? Sasa.com brings you the widest selection of genuine beauty essentials, from daily must-haves to indulgent treats. Get ready to glow!
• •Headline: Expert Picks, Endless Choices. Find Your Perfect Match at Sasa. Body: Not sure where to start? Explore detailed product guides and customer reviews on Sasa.com. We're here to help you discover the best in beauty, tailored to your needs and budget.
• •Headline: Global Beauty Trends, Delivered to Your Door. Body: Stay ahead of the curve with the latest skincare innovations and makeup must-haves from around the world. Sasa.com makes international beauty accessible and affordable.