Brand Tone

Personal, Passionate, and Traditional

Brand Values

• •Master Craftsmanship
• •Heritage & Longevity
• •Customization & Collaboration
• •Uniqueness
• •Artistry

Best Practices

• •Always center the brand's story around Gerald Blume. Use his name and mention his extensive experience to build trust and reinforce the personal nature of the brand.
• •Use words like "generations," "timeless," "heritage," and "treasured" to communicate that the products are long-term investments, not disposable goods.
• •Describe the process, the type of wood, the inspiration, or the specific craft techniques used. This elevates a product from an object to a piece of art with a history.
• •Use collaborative language like "Let's build," "Work with us," "Your idea, our hands." This reinforces the brand's value of customization and co-creation.
• •Consistently use terms like "one-of-a-kind," "custom-made," and "handcrafted" to differentiate the brand from larger, impersonal furniture and decor companies.

Social Perception

Niche and Undiscovered

Copy Examples

• •From Our Workshop to Your Home. 53 Years of Passion, Carved into Every Piece. Discover One-of-a-Kind Woodwork.
• •G Blume isn't just a brand; it's the life's work of Gerald Blume. With over five decades at the workbench, Gerald transforms quality wood into personal treasures. We believe in heritage, skill, and a collaborative spirit to create pieces that tell your story.
• •More than a box, it's a sanctuary for your finest cigars. Handcrafted by master woodworker Gerald Blume, this custom humidor is built to your exact specifications, ensuring perfect preservation and timeless style. A functional heirloom to be treasured for generations.
• •Behind every piece is a story of craft. This solid walnut table started as a client's vision and was brought to life with traditional joinery and a hand-rubbed oil finish. What can we build for you? #ArtisanWoodwork #CustomFurniture #Handcrafted #Woodworking #MasterCraftsman
• •Bring Your Vision to Wood | Let's Collaborate on Your Custom Piece