Brand Tone

minimalist, sophisticated, and thoughtful

Brand Values

• •Minimalism and Simplicity
• •Functionality and Durability
• •Quality and Thoughtful Design
• •Timelessness
• •Enriching Daily Life

Best Practices

• •Use a 'Less is More' Approach: Keep sentences clear, concise, and direct. Avoid overly descriptive or flowery language. Let the quality of the products speak for itself.
• •Focus on the 'Why' Behind the 'What': Instead of just describing a product's features, explain the intention and philosophy behind its design. For example, instead of "a durable bag," use "a bag crafted to accompany you through your daily journeys, year after year."
• •Emphasize the Sensory Experience: Use words that evoke a sense of touch, calm, and quality. Phrases like "a smooth finish," "a gentle feel," and "a quiet presence" can reinforce the brand's values.
• •Maintain a Consistent Vocabulary: Use a set of keywords that reflect the brand's values, such as "minimalist," "functional," "timeless," "daily life," "quality," and "thoughtful design."
• •Tell a Story of Everyday Life: Frame products within the context of daily routines and rituals. This reinforces the brand's core concept of enriching the everyday and makes the products more relatable to the target audience.

Social Perception

high-quality, aspirational, and aesthetically pleasing brand. It is seen as a brand for individuals who appreciate minimalist design and are willing to invest in quality everyday items. The brand is perceived as being for a discerning customer who values both form and function.

Copy Examples

• •Designed not just to be seen, but to be held. Our new ceramic collection brings a quiet beauty to your daily rituals. Experience the art of the everyday.
• •Simplicity is the ultimate sophistication. Our Mild Facial Cream is formulated with only the essential ingredients to deeply nourish and restore your skin's natural balance. Your daily moment of calm.
• •The coat you'll reach for, season after season. Meticulously crafted for a perfect fit and enduring style, it R ’s more than an outer layer—it R ’s a part of your story.
• •The beauty of utility. Our stainless steel kitchen tools are designed for seamless functionality and a minimalist aesthetic that elevates your culinary space. Find joy in the process.
• •At gbhjapan, we believe that a beautiful life is built from beautiful moments. We don't just fill your space; we aim to enrich your daily life with objects of quiet beauty and lasting quality.