Brand Tone

passionate, knowledgeable, and community-focused

Brand Values

• •Quality and Performance
• •Value for Money
• •Authenticity and Trust
• •Innovation

Best Practices

• •Speak the Language of Enthusiasts: Use terminology that resonates with the target audience (e.g., "beading," "slickness," "satin finish," "50/50 shot"). This demonstrates authenticity and knowledge.
• •Lead with Performance, Justify with Value: Highlight the high-performance results of the products first (the gloss, the protection, the cleaning power), then reinforce the purchase decision by mentioning the great value or dilution ratio.
• •Leverage the Founder's Story: Subtly weave the "by an enthusiast, for enthusiasts" narrative into about pages, social media bios, and occasional posts to build a personal connection and reinforce trust.
• •Encourage and Showcase User-Generated Content: Actively ask customers to share their results and feature them on social media. This builds community, provides social proof, and generates authentic marketing content.
• •Educate, Don't Just Sell: Create content that provides genuine value, such as "how-to" guides for product application, tips for maintaining a ceramic coating, or explanations of why a certain product is suited for a specific task. This positions the brand as a trusted resource, not just a retailer.

Social Perception

GB Detailing is highly regarded within the UK's car detailing community, seen as positive, credible, and community-endorsed, a brand 'for enthusiasts, by an enthusiast'.

Copy Examples

• •The Enthusiast's Choice. Born from a passion for the perfect finish. GB Detailing offers premium, UK-made car care products that deliver professional results, every time. Join a community that settles for nothing but the best.
• •That post-detail glow is different when you know it’s protected. Our Glow Ceramic Infused Detailer doesn't just deliver an insane gloss; it lays down a durable layer of Si02 protection. Easy on, easy off, and a finish that speaks for itself. Swipe to see the water beading! #GBDetailing #CeramicCoating #CarCare
• •Your car is more than just metal. It's a statement. Give it the shine it deserves. Our Purity Shampoo offers slick lubricity and a powerful 1200:1 dilution ratio, making every wash safe, effective, and economical. Click to shop the range that detailing pros and enthusiasts trust.
• •Watch our Spotless Anti-Bacterial Interior Cleaner make this grime disappear. Fresh scent, clean finish, and it eradicates the nasty stuff you can't see. Who else finds this satisfying? 🤤 #Detailing #ASMR #CarCleaning #CleanTok
• •Tired of tyre dressings that sling off or look fake? Onyx is your answer. This versatile dressing delivers a rich, natural satin finish to your tyres and restores a deep, dark colour to exterior plastics. It's durable, easy to apply, and provides a new-look finish that lasts.