Brand Tone

Authentic, Evocative, and Convivial

Brand Values

• •Heritage & Tradition
• •Nature & Purity
• •Well-being
• •Quality & Craftsmanship
• •Modern Versatility

Best Practices

• •Lead with the Legend: Always anchor the copy in the brand's unique story. Phrases like "Inspired by Cimbrian tradition," "From the ancient wisdom of the mountains," or "The elixir of good health" reinforce the core narrative.
• •Use Sensory and Evocative Language: Describe the product using rich, nature-inspired vocabulary. Words like "herbaceous," "aromatic," "spicy notes," "mountain spirit," and "harmonious" create a vivid taste expectation that aligns with the premium, natural positioning.
• •Balance Tradition and Modernity: While the story is ancient, the application is current. Juxtapose the heritage with modern use-cases. For example, "An ancient recipe for your modern cocktail" or "The traditional digestif, reimagined."
• •Emphasize "Well-being" and "Conviviality": The name itself is a call to health. Use "well-being," "health," and "digestive properties" to talk about benefits. Connect this to social moments: "The perfect end to a shared meal," "A toast to friendship and health."
• •Maintain Visual and Verbal Consistency: Ensure that the authentic, natural, and slightly mysterious tone of the copy is reflected in the visuals. Use images of nature, warm social gatherings, and elegantly crafted cocktails to complement the brand's evocative language. The tagline "Lo spirito della montagna" (The spirit of the mountain) should be a consistent thread.

Social Perception

Perceived as a premium, artisanal liqueur with a compelling story; a niche and authentic product strongly tied to its Vicenza territory, and a sophisticated gift item.

Copy Examples

• •Headline: The Spirit of the Mountains, Captured in a Bottle. Body: Long before it was a drink, it was a tradition. GAZUNT is born from the ancient wisdom of the Cimbrian people and the wild herbs of our valleys. Each sip is a journey. Discover the authentic taste of well-being. #AmaroGazunt #MountainSpirit #ItalianAmaro #Digestif
• •Text: GAZUNT: The Elixir That Does Good. Rooted in tradition, crafted for modern moments. Experience the harmonious blend of nine mountain botanicals in our authentic Cimbrian amaro.
• •Headline: Amaro Gazunt | Authentic Italian Herbal Liqueur Description: Taste the tradition of the Vicenza mountains. Natural, aromatic, and perfectly balanced. The ideal digestif. Shop now for free shipping over 60.
• •Title: Gazunt Amaro Botanico - A Story of Health and Heritage Body: Gazunt is more than an amaro; it's an elixir of well-being inspired by Cimbrian legends. Crafted through slow maceration of 9 hand-picked mountain herbs, it offers a decided and harmonious taste with herbaceous aromas and spicy notes. Perfect served neat after a meal or as a complex, bitter base for your favorite cocktail.
• •Headline: Here's to Your Health. Literally. Body: In the ancient Cimbrian language, "Gazunt" means health. We took that to heart. Our botanical amaro is a tribute to the nature and traditions of our homeland. Share a glass of GAZUNT. Share a moment of pure well-being.