Brand Tone

aspirational yet accessible, friendly, and conscious

Brand Values

• •Affordability & Quality
• •Ethical & Sustainable Practices
• •Inclusivity & Empowerment
• •Customer-Centricity
• •Craftsmanship & Design
• •Durability & Practicality

Best Practices

• •Emphasize "Affordable Luxury": Consistently use language that blends aspirational qualities ("luxe," "elegant," "beautiful") with accessible pricing ("affordable," "wallet-friendly," "without breaking the bank").
• •Highlight Material Benefits Clearly: Always mention key features like "hypoallergenic," "nickel-free," "non-tarnish," "water-resistant," and the use of "recycled metals" and "responsibly sourced" materials. This builds trust and appeals to conscious consumers.
• •Speak Directly to Empowerment and Self-Expression: Use inviting and encouraging language that inspires customers to express their individuality and feel confident. Phrases like "celebrate your style," "express yourself," or "feel amazing" align with this.
• •Share the Story & Values: Weave in elements of the brand's heritage (East London roots, now Vancouver-based) and its commitment to ethical practices and social causes like gender equality. This adds depth and resonates with value-driven shoppers.
• •Maintain a Friendly and Approachable Voice: Avoid overly formal or technical jargon. Keep the tone warm, inviting, and relatable, as if speaking to a friend about a great find. Focus on the joy and beauty the jewellery brings to everyday life.

Social Perception

Customers frequently praise the beauty, quality, and affordability of Hackney Nine jewellery. Many highlight that the pieces look more expensive than they are and appreciate the non-allergic properties, especially for sensitive skin.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Luxe Jewellery, Lovingly Crafted & Surprisingly Affordable. Body: At Hackney Nine, we believe beautiful jewellery shouldn't be saved for special occasions. Our stunning collections are designed for your daily life, blending timeless elegance with modern style—all without the luxury markup. Shine on, you deserve it.
• •Headline: Kind to Your Skin, Kind to the Planet. Body: Feel confident and comfortable in Hackney Nine. Our hypoallergenic, nickel-free pieces are crafted with recycled metals and responsibly sourced gems. Look good, feel good, do good.
• •Headline: From Hackney with Love, To Your Jewellery Box. Body: Inspired by the vibrant spirit of East London and the beauty of everyday moments, Hackney Nine brings you unique designs that tell a story. Find the piece that speaks to your soul and expresses your individual style.
• •Headline: The Secret’s Out: Affordable Luxury That Lasts. Body: Why choose between quality and price? Hackney Nine offers water-resistant, non-tarnish jewellery designed to keep up with your life. Indulge in pieces that sparkle day after day.
• •Headline: More Than Just Jewellery, It’s a Statement. Body: We stand for beauty, quality, and equality. Each Hackney Nine piece is a celebration of individuality and a commitment to ethical practices. Wear your values.