Brand Tone

Professional and Experienced, Efficient and Service-Oriented, Value-Driven, Practical and No-Nonsense, Reliable

Brand Values

• •Expertise & Experience
• •Quality
• •Value & Competitive Pricing
• •Efficiency & Convenience
• •Sustainability & Environmental Responsibility
• •Customer Focus

Best Practices

• •Develop and Document Brand Voice Guidelines: Create a clear guide outlining the brand's tone, personality, key messaging points, preferred terminology, and things to avoid. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor copy to address the specific needs, pain points, and language of different customer segments (e.g., a company looking to buy boxes has different motivations than one looking to sell surplus).
• •Prioritize Clarity and Conciseness: Especially in a B2B context, get straight to the point. Use clear, unambiguous language and avoid unnecessary jargon. Focus on conveying information efficiently.
• •Consistently Highlight Core Values and Benefits: Ensure that the underlying brand values (like experience, value, sustainability, efficiency) are subtly or overtly reinforced in messaging. Always frame features as customer benefits.
• •Maintain Uniformity Across All Communication Channels: Ensure that the tone of voice is consistent whether the copy is for the website, LinkedIn updates, email correspondence, sales scripts, or any other customer-facing material. Regular audits can help maintain this consistency.

Social Perception

The company aims to be perceived as a trustworthy, economically sensible, and environmentally conscious partner for businesses requiring Gaylord boxes.

Copy Examples

• •Nationwide Gaylord Solutions: Quality Used Boxes, Great Prices. With 50+ years of combined experience, The Gaylord Box Exchange is your trusted partner for buying, selling, and recycling Gaylord boxes. We deliver efficiency and value to businesses of all sizes. Get a quote today!
• •Maximize Value: Sell Your Used Gaylord Boxes to Us! Don't let used Gaylord boxes take up valuable space. The Gaylord Box Exchange offers competitive rebates, prompt payment, and handles all transportation. Turn your surplus boxes into revenue, effortlessly.
• •Sustainable Packaging, Smart Prices. Choose The Gaylord Box Exchange for top-quality new and used Gaylord boxes. Our recycling and reuse program benefits your bottom line and the planet. Nationwide availability.
• •Need Gaylord Boxes? We've Got You Covered. From 2-ply to 5-ply, new or reliably used – The Gaylord Box Exchange offers an extensive inventory across the nation. Efficient service for large corporations and small businesses alike. Find your ideal boxes now!
• •Your Expert Partner in Gaylord Box Recycling & Supply. The Gaylord Box Exchange: Simplifying how your business buys, sells, and recycles Gaylord boxes. Experience our commitment to quality, value, and dedicated nationwide service. Contact our specialists.