Brand Tone

Artistic & Inspired, Authentic & Personal, Appreciative & Storytelling, Earthy & Rustic, Quality-Conscious

Brand Values

• •Nature & Connection to the Land
• •Craftsmanship & Artistry
• •Uniqueness & Individuality
• •Heritage & Storytelling
• •Quality & Durability
• •Sustainability (Implied)

Best Practices

• •Emphasize Nature & Origin: Consistently weave in the inspiration from the prairie, specific plants, textures, and the Kansas landscape. Use evocative, sensory language that transports the reader.
• •Highlight Handcraftsmanship & Uniqueness: Remind the audience that each piece is handmade by an artisan, making it unique and imbued with a personal touch. Mention techniques and materials that underscore quality.
• •Tell Stories: Share the inspiration behind collections or specific pieces. Connect the jewelry to emotions, memories, or a feeling of connection to the natural world.
• •Maintain a Personal & Authentic Voice: Write as Gayle, the artist. Use "I" and "my" where appropriate in blogs or personal messages. Keep the language genuine, warm, and appreciative.
• •Focus on Connection & Lasting Value: Frame the jewelry not just as an accessory, but as a meaningful piece that fosters a connection (to nature, to self, to heritage) and is made to last, becoming an heirloom.

Social Perception

Highly Regarded Artisan, High-Quality, Unique Products, Strong Connection to Nature, Excellent Customer Service, Authentic & Trustworthy

Copy Examples

• •Product Description (Necklace): Carry a piece of the prairie whisper-close to your heart. This handcrafted silver pendant, textured with real Indiangrass, captures the wild, untamed spirit of the Kansas plains. Each line and impression tells a story of sun, wind, and open skies. A timeless connection to nature, made to be treasured.
• •Social Media Post (Instagram - image of earrings): Golden hour on the prairie, reflected in bronze. ✨ These new Little Bluestem earrings are individually handcrafted, each pair echoing the delicate sway of native grasses. Bringing the quiet beauty of the wild into your everyday. #PrairieJewelry #GayleDowell #ArtisanMade #NatureInspired #HandcraftedJewelry #KansasCityArtist
• •About Us Snippet (Website): More than just jewelry, each piece from Gayle Dowell is a story forged in metal, inspired by the enduring spirit of the prairie. With Osage heritage and a deep love for the Kansas Flint Hills, Gayle translates the land's textures and fleeting moments into wearable art that connects you to the wild.
• •Email Subject Line (for new collection): New Treasures Unearthed: Discover the Prairie's Latest Inspirations
• •Call to Action (Product Page): Embrace your unique story. Find the Prairie Jewel that speaks to you.