Brand Tone

Elegant, Sophisticated, Expert, Knowledgeable, Aspirational, Inspiring, Personal, Passionate, Trustworthy, High-Quality

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Customer Focus & Personalized Service
• •Exclusivity & Uniqueness
• •Passion for Beautiful Interiors
• •Expertise & Guidance

Best Practices

• •Embody Elegance and Sophistication: Use refined language. Avoid overly casual slang or colloquialisms. Focus on the beauty, craftsmanship, and aspirational qualities of the products and the lifestyle they represent.
• •Highlight Expertise with Confidence, Not Arrogance: Share knowledge, tips, and design insights in a helpful and authoritative manner. Position the brand as a trusted advisor in creating beautiful interiors.
• •Maintain a Personal and Passionate Voice: Remind the audience of the family-owned heritage and the genuine passion for design. Use warm and inviting language where appropriate, especially when discussing customer service or the joy of creating a beautiful home.
• •Focus on Quality and Timelessness: Consistently reinforce the value of investing in high-quality, lasting pieces over temporary trends. Use terms like 'enduring,' 'classic,' 'heritage,' and 'investment' when describing products.
• •Be Visually Consistent with Verbal Tone: Ensure that the language used in copy aligns with the high-quality, aesthetically pleasing imagery used on the website and social media. The words should evoke the same sense of luxury and style as the visuals.

Social Perception

Gaudion Furniture is highly regarded as a premier destination for high-end, quality furniture and interior design services in Melbourne. Customers perceive the brand as trustworthy, offering exceptional products and invaluable design expertise. The brand is associated with luxury, elegance, and creating beautiful, timeless homes.

Copy Examples

• •Headline: Crafting Your Forever Home, One Exquisite Piece at a Time. Body: At Gaudion Furniture, we believe true luxury lies in timeless design and impeccable quality. Discover our curated collection of European and Australian designer furniture, and let our expert team guide you in creating a space that tells your unique story.
• •Headline: Beyond Furniture. Beyond Trends. This is Gaudion. Body: For 30 years, we've passionately sourced and crafted pieces that transcend fleeting fashions. From custom designs to iconic European treasures, experience the enduring beauty of a Gaudion home. Visit our Armadale showroom for a personal consultation.
• •Headline: Your Vision, Our Expertise. Creating Spaces You'll Adore. Body: Transforming a house into a home is an art. Our dedicated interior designers are here to inspire and assist, blending your personal style with our knowledge of a-grade design. Let's begin your journey to a more beautiful living space.
• •Headline: Discover the Art of European Living. Curated for You in Melbourne. Body: Immerse yourself in a world of refined elegance. Gaudion Furniture brings you an exclusive selection of furniture and homewares, hand-picked from the finest European and local artisans. Elevate your everyday with pieces that inspire.
• •Headline: Invest in Timeless Quality. Cherish for Generations. Body: We select more than just furniture; we choose heirlooms. Each piece at Gaudion is chosen for its superior craftsmanship and enduring style, promising beauty and function for years to come. Explore our collections and experience the difference.