Brand Tone

Confident, Benefit-Oriented (but needs to be *authentically* backed by quality and service)

Brand Values

• •Improved Quality Craftsmanship
• •Genuine Comfort & Support
• •Honest Customer Satisfaction
• •Authentic Style & Versatility
• •Transparency & Integrity

Best Practices

• •Acknowledge and address negative feedback openly, demonstrating a commitment to improvement.
• •Prioritize product quality improvements to align with marketing claims.
• •Offer transparent and hassle-free returns and exchanges.
• •Use inclusive and accessible language in all communications.
• •Actively monitor online reviews and social media to address concerns promptly.

Social Perception

A brand working to rebuild trust by demonstrably improving product quality and customer service. Acknowledging past issues and highlighting improvements made.

Copy Examples

• •"Experience the Gatsby difference: stylish shoes engineered for all-day comfort and support."
• •"Step into unparalleled comfort with our orthopedically designed insoles, crafted for your well-being."
• •"We stand behind our shoes. Enjoy our 30-day guarantee, risk-free!"
• •"Invest in your comfort and style. Our Oxford Derby shoes are the perfect blend of sophistication and support."
• •"Shop now and discover the perfect fit. Over 23,000 happy customers can't be wrong!" (Ensure this reflects reality!)