Brand Tone

Aspirational yet accessible, sophisticated, professional, reassuring, and focused on comfort and quality.

Brand Values

• •Comfort
• •Quality
• •Style
• •Customer Satisfaction
• •Accessibility/Value

Best Practices

• •Transparency in Materials and Origin: Clearly and accurately describe materials used and the manufacturing origin.
• •Accurate Sizing Guides and Customer Support: Invest in detailed, accurate sizing charts and offer responsive customer service.
• •Realistic Quality Claims & Manage Expectations: Align marketing claims with the actual product quality and price point. Under-promise and over-deliver.
• •Authentic Customer Reviews and Testimonials: Encourage and showcase genuine, verified customer reviews. Address negative reviews professionally and offer solutions.
• •Clear and Fair Return/Guarantee Policy: Ensure the 30-day guarantee is easy to understand and that return processes are straightforward.

Social Perception

Divided: A segment of consumers appears to view the brand positively, while a significant group perceives the brand negatively, viewing it as a scam or a purveyor of low-quality goods with poor customer service and misleading marketing.

Copy Examples

• •Headline: Step into Confidence. Walk in Comfort. Body: Gatsby Shoes redefines the dress shoe. Experience the perfect blend of sophisticated style and orthopedic design, crafted for the discerning individual who values both appearance and all-day comfort. Elevate your every step.
• •Headline: The Boardroom & Beyond. Effortless Style, Uncompromised Comfort. Body: Don't choose between looking sharp and feeling good. Our professionally crafted leather shoes are designed in the USA to provide unparalleled support and timeless elegance, taking you from critical meetings to casual evenings without missing a beat.
• •Headline: Tired of Sacrificing Comfort for Style? Your Solution Has Arrived. Body: Gatsby Shoes offers the best of both worlds. Indulge in high-quality materials and an orthopedic fit that alleviates foot pain, all wrapped in a design that commands compliments. Discover why thousands are making the switch.
• •Headline: Designed for Achievers. Crafted for All-Day Wear. Body: Your ambition deserves a shoe that can keep up. Gatsby's dress-casual orthopedic shoes deliver a premium look with the comfort you need to stay focused and perform at your best, from dawn till dusk.
• •Headline: Experience the Gatsby Difference: Style, Support, and Satisfaction Guaranteed. Body: We believe in the quality and comfort of our shoes. Try Gatsby's professionally endorsed designs risk-free with our 30-day guarantee. Step up your shoe game and feel the relief.