Brand Tone

Sophisticated & Elegant, Aspirational, Knowledgeable & Passionate (about craftsmanship), Confident & Assured, Politely Formal

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Elegance & Sophistication
• •Value & Durability
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., sophisticated, confident, knowledgeable), lists "do's and don'ts" for language, preferred terminology (e.g., "handcrafted" vs. "handmade," "full-grain leather"), and target audience personas. This ensures anyone writing for the brand has a clear reference.
• •Prioritize "Elegant" and "Timeless" Language: Use vocabulary that evokes sophistication and classic appeal. Avoid slang, overly casual phrasings, or trendy jargon that can quickly become dated and detract from the brand's image of enduring style.
• •Focus on Benefits and Value, Not Just Features: While detailing craftsmanship (full-grain leather, Goodyear welt) is important, translate these features into benefits for the customer: "Experience lasting comfort and durability with our Goodyear welted soles," or "Full-grain leather that not only looks exquisite but ages beautifully."
• •Maintain Consistency Across All Platforms: The sophisticated and knowledgeable tone should be evident whether it's a product description on the website, an Instagram caption, a Facebook ad, or an email newsletter. Deviations can confuse customers and dilute the brand identity.
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it aligns with the established brand tone. Solicit feedback and be open to refining the voice as the brand evolves, but always with the core values of quality and timelessness in mind.

Social Perception

Niche & Discerning Audience, Seen as a Provider of Classic, Quality Footwear, Aspirational yet Potentially Accessible Luxury, Dependent on Product Experience

Copy Examples

• •Discover the embodiment of enduring style. Our [Shoe Model Name] brogues, meticulously crafted from full-grain calfskin, offer a testament to traditional artistry and a commitment to unparalleled quality. Elevate your every step. #GatsbyShoes #ClassicMenswear #LuxuryFootwear
• •At Gatsby Shoes Co, we believe a man's shoes are the foundation of his style. That's why we dedicate ourselves to crafting footwear that combines timeless design with the enduring quality of traditional shoemaking. Step into a legacy of elegance.
• •A Refined Offer: For a limited time, experience the distinct sophistication of Gatsby Shoes. Enjoy complimentary shipping on all orders over [Amount]. Invest in style that lasts. [Link to website]
• •From the boardroom to the evening soirée, command attention with quiet confidence. Our [Shoe Model Name] loafers – where impeccable craftsmanship meets effortless sophistication. What moment will you own today? #GatsbyGentleman #TimelessElegance #ShoePerfection
• •The mark of a true gentleman lies in the details. Which classic Gatsby Shoes design best complements your personal style? Share your thoughts below – we appreciate the discerning tastes of our community. #MensStyle #QualityShoes #GatsbyDiscussion