Brand Tone

Knowledgeable, Trustworthy, Approachable, Passionate, Elegant

Brand Values

• •Integrity & Honesty
• •Quality & Craftsmanship
• •Customer Focus & Service
• •Authenticity & Expertise
• •Ethical Sourcing & Practices
• •Passion for History & Storytelling

Best Practices

• •Emphasize Storytelling & History: Every piece has a past. Weave in details about its era, craftsmanship, and unique characteristics to highlight its value beyond just the materials. This reinforces the "passionate & appreciative" tone.
• •Maintain a Voice of Authority & Expertise: Use precise language when describing periods, styles, gemstones, and craftsmanship. Reference qualifications and affiliations subtly to build trust without being overly technical. This supports the "knowledgeable & expert" tone.
• •Prioritize Transparency & Honesty: Clearly communicate details about the pieces, including any restorations (if applicable, though not specifically mentioned for Gatsby), the nature of the materials (e.g., natural diamonds, specific carat weights), and provide high-quality, accurate imagery. This reinforces the "trustworthy & honest" values.
• •Infuse Warmth & Approachability: While the items are high-value, the communication should remain welcoming and personal, reflecting the family-run nature of the business. Use phrases like "we're here to help," "discover your story," and maintain the friendly, sincere voice praised in testimonials.
• •Ensure Elegance & Sophistication in Language and Visuals: The language should be refined and evocative, mirroring the quality and aesthetic of the jewellery. All accompanying visuals should be high-quality, well-lit, and professionally presented, reinforcing the brand's association with classic glamour and fine jewellery.

Social Perception

Highly Reputable & Trustworthy, Providers of Unique & High-Quality Pieces, Knowledgeable & Reliable Experts, Customer-Centric, Associated with Special Occasions

Copy Examples

• •Headline: Own a Piece of History. Discover Our Curated Collection of Antique Engagement Rings. Body: At Gatsby Jewellery, we believe every jewel tells a story. Explore our hand-selected antique and vintage engagement rings, each piece a testament to timeless craftsmanship and enduring love. Journey with us into a bygone era of artistry.
• •Headline: The Gatsby Guarantee: Authenticity, Integrity, and a Passion for the Past. Body: Founded by Hatton Garden experts, Gatsby Jewellery offers more than exquisite adornment; we offer heirlooms. With a commitment to natural diamonds, independent gemological assessment, and transparent service, invest with confidence in a treasure that will last generations.
• •Headline: Beyond Brilliance: The Soul of Antique Jewellery. Body: Why choose antique? It's the whisper of history, the unique character etched by time, the unparalleled artistry of masters. Our collection, from delicate Edwardian lace to bold Art Deco statements, awaits your discovery.
• •Social Media Post (with an image of an Art Deco ring): Elegance Redefined. This breathtaking Art Deco diamond ring, circa 1930, embodies the glamour and meticulous craftsmanship of a truly iconic era. Each facet tells a story of artistry and passion. Explore its history on our website. #ArtDecoJewellery #VintageEngagementRing #GatsbyJewellery #AntiqueDiamond #HeirloomQuality
• •Email Subject: A Personal Invitation to Explore Timeless Treasures at Gatsby Jewellery Body: Dear [Customer Name], Step into a world of unique beauty and historical charm. At Gatsby Jewellery, we meticulously source rare antique and vintage pieces, each with its own distinct narrative. As a husband and wife team with decades of experience, we are dedicated to helping you find a jewel that resonates with your story. Discover our latest arrivals or book an appointment at our Essex showroom.