Brand Tone

The brand aims for a tone that conveys quality, comfort, and style, but it struggles with trustworthiness due to negative customer experiences. The tone should be reassuring, empathetic, and focused on resolving customer issues.

Brand Values

• •Quality (striving to improve and ensure durable products)
• •Comfort (focus on orthopedic benefits and all-day wearability)
• •Customer Satisfaction (addressing concerns and improving service)
• •Transparency (being open about manufacturing and shipping)
• •Style (offering fashionable designs for various occasions)

Best Practices

• •Acknowledge and address customer concerns about quality and service.
• •Be transparent about manufacturing and shipping processes.
• •Offer a clear and easy return/refund policy.
• •Showcase genuine customer testimonials and reviews (both positive and negative).
• •Focus on building trust and addressing skepticism.

Social Perception

The brand aims to be perceived as stylish, comfortable, and affordable, with a focus on orthopedic benefits. However, the current perception is marred by accusations of low quality, poor customer service, and potentially misleading advertising. The goal is to shift this perception towards trustworthiness and reliability.

Copy Examples

• •"We understand your concerns about quality. That's why we've reinforced our stitching and improved our leather sourcing. Try our new line risk-free with our 30-day guarantee."
• •"Experience the comfort and style you deserve. Our orthopedic shoes are designed in the US and crafted with care to provide all-day support."
• •"We're committed to making things right. If you're not completely satisfied with your purchase, contact our support team for a hassle-free return."
• •"See why thousands trust Gatsby Shoes for comfort and style. Read real customer reviews and discover the difference."
• •"Addressing your concerns: We're actively working to improve our shipping times and customer service to ensure a positive experience for every customer."